Company: Canam Consultants Ltd. Job Type: Full-Time | Work from Office
About the Role
Canam Consultants Ltd. is looking for a highly skilled and result-oriented Social Media Manager with end-to-end knowledge of digital marketing, social media management, performance marketing, SEO, content strategy, and brand growth. The ideal candidate should be capable of independently planning, executing, managing, and optimizing the complete digital marketing process.
Key Responsibilities
- Develop and execute comprehensive social media and digital marketing strategies aligned with business goals.
- Manage social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Plan, create, and manage engaging content, including reels, videos, posts, stories, campaigns, and promotional creatives.
- Handle performance marketing campaigns across Meta Ads, Google Ads, and other relevant advertising platforms.
- Manage SEO activities, including keyword research, on-page and off-page SEO, technical SEO coordination, and website optimization.
- Develop content calendars, campaign plans, brand communication strategies, and audience engagement initiatives.
- Monitor campaign performance, leads, conversions, engagement, reach, and return on ad spend (ROAS).
- Analyze marketing data and prepare regular performance reports with actionable insights.
- Optimize advertising budgets, targeting, creatives, and landing pages to improve campaign results.
- Work on lead generation, brand awareness, organic growth, and customer acquisition.
- Stay updated with digital marketing trends, social media algorithms, competitor strategies, and emerging tools.
- Coordinate with designers, videographers, content creators, and other teams to ensure consistent brand communication.
- Manage social media communities, audience interactions, and online brand reputation.
- Use analytics and marketing tools to track results and continuously improve performance.
Required Skills & Qualifications
- Proven experience in social media management and digital marketing.
- Strong knowledge of performance marketing, Meta Ads, Google Ads, SEO, and lead generation.
- Excellent understanding of content strategy, copywriting, storytelling, and content planning.
- Hands-on experience with social media analytics, Google Analytics, Search Console, and advertising dashboards.
- Knowledge of keyword research, audience targeting, conversion tracking, funnels, and campaign optimization.
- Ability to develop strategies independently and execute them from planning to performance analysis.
- Strong analytical, creative thinking, communication, and problem-solving skills.
- Ability to manage multiple campaigns and deliver measurable results.
Preferred Candidate
We are looking for an all-round digital marketing professional who understands the complete A–Z of social media and digital marketing, from strategy and content creation to paid advertising, SEO, analytics, and conversions.
Pay: ₹600,000.00 - ₹1,200,000.00 per year
Work Location: In person
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