- 5+ years of experience in growth, performance marketing, or customer acquisition roles.
- 3+ years in a leadership position managing growth marketing teams.
- Proven experience managing monthly marketing budgets of at least $50,000, with measurable success in scaling customer acquisition.
- Strong expertise in Google Ads, Meta Ads Manager, paid social, paid search, and conversion optimization.
- Deep understanding of attribution modeling, funnel analytics, and marketing performance measurement.
- Advanced analytical skills with the ability to translate data into strategic decisions.
- Experience with CRM and marketing automation platforms.
- Excellent communication, leadership, and project management skills.
Growth Strategy & Acquisition
- Develop and execute multi-channel growth strategies to increase customer acquisition and revenue.
- Own performance across paid search, paid social, display, affiliate, influencer, and partnership channels.
- Identify and test new acquisition opportunities to drive scalable growth.
- Build and optimize marketing funnels to improve conversion rates throughout the customer journey.
Performance Marketing
- Manage monthly performance marketing budgets of $50,000+, with accountability for ROI and business outcomes.
- Lead campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other digital platforms.
- Continuously optimize campaigns to achieve CAC, CPL, and ROAS targets.
- Implement A/B testing and experimentation frameworks to drive performance improvements.
Analytics & Reporting
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Establish growth KPIs, dashboards, and performance reporting processes.
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Analyze customer acquisition data and develop actionable recommendations.
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Partner with product, data, risk, and operations teams to align growth initiatives with business goals.
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Utilize tools such as Google Analytics 4, Looker Studio, Tableau, Mixpanel, HubSpot, and CRM systems.
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Experience in fintech, lending, banking, consumer finance, insurtech, or financial services.
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Familiarity with regulated marketing environments and compliance requirements.
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Experience managing six-figure monthly marketing budgets.
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Knowledge of SQL, BI tools, and advanced audience segmentation.
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Competitive salary and performance-based bonus.
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Opportunity to build and scale the growth function at a rapidly growing fintech company.
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Collaborative, entrepreneurial, and results-oriented culture.
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Professional development and leadership growth opportunities.
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