Distribution Executive

Role Overview

We are seeking an experienced and commercially focused Distribution Executive to lead and oversee the full distribution portfolio across the business. Based in Cape Town, this role will be responsible for driving occupancy, revenue performance, channel strategy, partner relationships, and distribution optimisation across the entire portfolio.

The successful candidate will combine strategic oversight with operational execution, ensuring strong market visibility, effective channel management, and alignment between commercial objectives and customer demand.

This role requires a highly analytical and relationship-driven professional with strong experience in hospitality, property, travel, or accommodation distribution environments. The position will oversee all properties within the Charles Hope portfolio and will play a key role in ensuring consistent and commercially effective distribution standards across all assets.

Key Responsibilities

Portfolio Distribution Strategy

• Develop and execute the overall distribution strategy for the full portfolio.
• Optimise channel mix to maximise revenue, occupancy, and profitability.
• Identify new distribution opportunities, partnerships, and market segments.
• Ensure alignment between revenue management, sales, marketing, and operational teams.

Property Onboarding & Distribution Setup

• Lead the onboarding process for all new properties across distribution channels.
• Manage property loading, content setup, room configuration, imagery, amenities, and listing optimisation.
• Ensure accurate mapping between PMS, channel manager, and OTA platforms.
• Oversee rate distribution accuracy and inventory connectivity across all channels.
• Manage GDS rate loading, updates, and maintenance to ensure accurate corporate and travel trade distribution.
• Coordinate GDS connectivity and content alignment with distribution partners and system providers.
• Conduct regular audits to ensure listing accuracy, parity, and content consistency.

Channel Management

• Manage all third-party distribution channels including OTAs, GDS platforms, direct booking channels, corporate partnerships, and wholesalers.
• Monitor channel performance, commission structures, and ROI.
• Ensure rate parity and inventory accuracy across all platforms.
• Oversee onboarding and optimisation of new distribution partners.

OTA Relationship & Distribution Management

• Act as the primary relationship manager for all OTA and distribution partners.
• Manage ongoing communication with OTA account managers and key external partners.
• Maintain strong working relationships to maximise visibility, campaign participation, and commercial performance.
• Monitor partner performance and resolve operational or commercial issues efficiently.
• Load, manage, and optimise strategic promotions and campaigns across all distribution platforms.
• Coordinate promotional activity with revenue, marketing, and commercial teams to support occupancy and revenue targets.
• Monitor promotional performance and recommend adjustments based on trading data and market demand.

Commercial Performance

• Analyse portfolio performance metrics including occupancy, ADR, RevPAR, booking pace, conversion, and channel contribution.
• Produce regular commercial and distribution performance reports.
• Collaborate with revenue management teams to implement pricing and inventory strategies.
• Identify opportunities to improve direct bookings and reduce acquisition costs.
• Monitor and manage cost of acquisition across all distribution channels to support overall portfolio profitability.
• Analyse commission structures, channel performance, and booking contribution to optimise acquisition efficiency.

Stakeholder & Partner Management

• Build and maintain strong relationships with distribution partners, OTA account managers, and key commercial stakeholders.
• Act as the primary escalation point for distribution-related issues.

PMS & Revenue Systems Support

• Provide technical support relating to PMS distribution connectivity, pricing configuration, and revenue management setup.
• Support troubleshooting relating to rate distribution, inventory sync, channel connectivity, and pricing discrepancies.
• Work closely with revenue management and operational teams to ensure system accuracy and commercial alignment.
• Assist with configuration updates, mapping adjustments, and distribution troubleshooting across systems and channels.
• Support onboarding and integration of new properties within PMS and distribution systems.

Add-Ons, Upsell & Ancillary Distribution

• Manage the distribution and visibility of add-ons, upsell products, and ancillary revenue items across all relevant platforms.
• Ensure accurate setup and availability of extras including parking, cleaning, early check-in, late check-out, and other ancillary products.
• Coordinate with operational and commercial teams to optimise ancillary revenue opportunities.
• Monitor performance of upsell and add-on products and recommend operational improvements.

Systems & Process Management

• Oversee channel management systems and distribution technology.
• Ensure operational efficiencies across distribution processes.
• Support system integrations, audits, and troubleshooting where required.
• Drive best practices and standardisation across the portfolio.

Market & Competitor Analysis

• Monitor market trends, competitor activity, and emerging distribution technologies.
• Provide strategic recommendations based on market intelligence.
• Support expansion opportunities and new property onboarding where applicable.

Candidate Profile

Experience

• Minimum 3 years’ experience in distribution, revenue management, commercial operations, or hospitality/travel management.
• Proven experience managing multi-property or portfolio-level distribution.
• Strong understanding of OTA management, channel distribution, and commercial performance metrics.
• Experience negotiating and managing commercial partnerships.
• Experience working with PMS, channel managers, and OTA extranets.
• Strong understanding of OTA mapping, GDS rate loading, inventory distribution, and property onboarding processes.

Skills & Competencies

• Strong commercial and analytical mindset.
• Advanced Excel and reporting capabilities.
• Excellent stakeholder management and negotiation skills.
• Strong organisational and project management abilities.
• Ability to work independently and manage multiple priorities.
• High attention to detail and problem-solving capability.
• Strong communication and presentation skills.

Preferred Qualifications

• Degree or diploma in Hospitality, Business, Commerce, Tourism, or related field.
• Experience within hospitality, serviced apartments, property management, or travel sectors preferred.
• Knowledge of South African and international accommodation markets advantageous.

Success Measures

• Portfolio occupancy and revenue growth.
• Distribution channel performance and profitability.
• Growth in direct bookings.
• Partner relationship effectiveness.
• Accuracy and efficiency of distribution operations.
• Commercial reporting quality and strategic contribution.

Work Location: In person

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