Job Description:-
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The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
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Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.
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Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
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Provide creative copy suggestions and graphical ad templates.
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Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
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Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.
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Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
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Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
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Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
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Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.
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Keep pace with search engine and PPC industry trends and developments.
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Communication with team and management on project development, timelines, and results.
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Work closely with the other team members to meet goals.
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Experience with website analysis using a variety of analytics tools including Google Analytics.
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Writing, editing and proofreading content.
Location : Indore- Onsite
Experience : 7+Years
5 Days working
Skills:- Google Adwords, PPC, PPC campainge , ROI, Pay per click management, Bing Ads , Marketing Strategy, CTR, CPC, Google Analytics, A/B Testing, Keyword Research, Competitor Analysis and Generative AI
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