Most money apps talk at you. Cleo talks back ✨
We're not building another finance app. We're building the world's first AI financial assistant, one that actually understands your money and makes you better at it, and we're changing the world's relationship with money in the process 💰 For everyone, whatever their background or balance.
The proof: profitable, fast-growing, a unicorn with over $300M in ARR, and millions of people who now feel differently about their money.
We love original thinkers who challenge the status quo. We move fast, tell the truth, and there's nowhere to hide from good work here. If that excites you more than it scares you, you'll fit right in.
Follow us on LinkedIn for new features and the occasional roast 🔥
Meet The Team 👥
Hi I'm Chris 👋 the Chief Unit Economics Officer at Cleo. I care about revenue growth and, importantly, the economics behind it - which means I focus on everything from how people find us through to making the unit economics actually work.
We cover parts of marketing, product and commercial - a team of ~40 people across Growth and Performance Marketing. It's a broad org, but it centres on one clear goal: grow the company efficiently.
You'll thrive here if you structure your thoughts and plans, base your ideas on facts more than opinion, would rather own a number end to end than sit neatly inside a process, and can always see the next opportunity
About the Role ✍️
We're looking for a Lead Product Marketing Manager to own the Spend pillar - spanning Cleo Card, rewards, and the broader ways customers spend, manage, and get more from their money with Cleo. You'll partner closely with Product, Engineering, Design, Data Science, and Growth to shape what we build, how we bring it to market, and how millions of customers experience it. From influencing strategy and positioning to leading launches and driving adoption, you'll be responsible for the full lifecycle of some of Cleo's most strategic initiatives.
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Act as the go-to expert on our card product and underlying technology - where we win, where we don't, and why - understanding or grasping technical details quickly and independently
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Deeply understand our US-based audience's money habits, needs, and behaviors across financial products
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Bring the voice of the customer into product development from the earliest stages, helping teams identify meaningful problems to solve and opportunities where Cleo can genuinely differentiate
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Own end-to-end GTM for major Spend initiatives - from early concept and validation through launch, iteration, and scaled growth
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Create clear, compelling positioning and messaging that lands emotionally and functionally, grounded in insight and differentiated by brand — oscillating equally between technical concepts aimed at investors and simplified versions aimed at consumers
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Write sharp strategy and creative briefs that help cross-functional teams produce their best work
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Design and execute channel strategies and launch plans from scratch, whether it's a major feature rollout or a market-defining innovation
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Partner closely with Lifecycle, Performance Marketing, Product, and Data Science to increase adoption, engagement, and retention
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Use experimentation, customer insights, and data to identify opportunities, validate hypotheses, and continuously improve product performance
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Define success metrics, measure impact, and use learnings to influence future product and marketing decisions
What we're looking for 🕵️
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6+ years of Product Marketing experience in fast-paced, high-growth technology companies
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Strong fintech and/or technical fluency - able to quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy
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Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth
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Highly autonomous and comfortable operating in ambiguity - you independently drive complex initiatives from strategy through execution, requiring little direction while keeping stakeholders aligned
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You thrive on solving problems without obvious answers - resourceful, asking thoughtful questions, connecting disparate information, and creating clarity where none exists
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Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science, and Marketing teams to make better decisions and deliver better outcomes
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Customer-obsessed, intellectually curious, and biased toward action - high standards, challenging assumptions, and continuously raising the quality of the work around you
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Big plus: experience working on cards, payments, credit, rewards, or other consumer financial products
What we offer
We offer benefits package built to support you in and out of work. Benefits vary by country 🌍 and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.
For the full breakdown on what's available in your location, visit our Candidate Hub 👈
What Matters
Cleo's mission is to change the world's relationship with money. We can't do that without building a brilliant, genuinely diverse team - and making sure our hiring process gives everyone a fair shot, running a fair and transparent recruitment process in which every candidate is considered on their metris.
We're glad to make reasonable adjustments at any stage of the process. If there's anything we can do to support you in showing us your best, please let your recruiter or one of the team know.
We may use AI-assisted tools during the recruitment process to take support the team in different ways like taking notes or referring back to conversations. They do not replace the team and all applications are reviewed by a Cleo employee thoroughly!
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