About the Role
A fast-moving, pre-seed defense and industrial robotics startup is hiring its first dedicated Commercial Lead — a foundational go-to-market hire who will work hand-in-hand with the CEO to accelerate revenue, own strategic accounts, and shape how the company scales across private industry, municipal agencies, and defense sectors.
This role is ideal for a commercially minded operator who thrives in early-stage environments, is comfortable with long and complex sales cycles, and wants real ownership and growing autonomy as the business scales. Visa sponsorship is available.
What You'll Do
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Co-own top- and mid-funnel sales motions alongside the CEO across industrial, municipal, and defense customer segments.
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Lead discovery calls, outbound outreach, and in-field product demonstrations.
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Manage early accounts through pilots, deployments, and renewals — converting initial wins into multi-site, multi-year agreements.
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Track all touchpoints, follow-ups, and stakeholder progress in CRM tools (HubSpot / Notion).
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Use lead-generation and enrichment tools (e.g., Clay, Hunter, Apollo) to build and source pipeline.
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Build and manage relationships with municipal fire & police departments, distribution partners, and defense system integrators.
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Conduct market research and customer discovery; develop tailored value propositions aligned to buyer priorities and technical fit.
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Identify champions, influencers, and decision-makers across target organizations.
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Write proposals for RFPs, RFIs, and government grants; engage program managers and end-users to surface needs.
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Improve GTM workflows: CRM structure, sales playbooks, partner documentation, and pricing models.
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Collaborate cross-functionally with engineering, product, and operations to translate customer feedback into product priorities.
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Coordinate logistics for trade shows, pilots, and field demo events.
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Contribute to product-market fit iterations and segment prioritization alongside the CEO.
What We're Looking For
Required:
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5+ years of B2B enterprise sales experience in robotics, defense, or industrial sectors — with a proven track record selling into private industry, municipal agencies, and/or defense programs.
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Experience managing long, multi-pilot sales cycles involving multiple stakeholders and procurement processes.
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Hands-on experience with HubSpot and Notion for CRM tracking, pipeline management, and workflow standardization.
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Demonstrated ability to write proposals for RFPs, RFIs, and government grants.
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Experience engaging government and defense program managers and end-users to identify needs and inform solutions.
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Proven track record building, managing, and renewing multi-site, multi-year customer relationships and channel partnerships.
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Ability to design and improve GTM workflows including playbooks, partner docs, and pricing models.
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Strong cross-functional collaboration skills — comfortable translating customer needs into product priorities with engineering and product teams.
Nice to Have:
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Experience with CRM systems such as Salesforce in addition to HubSpot.
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Familiarity with lead-generation tools such as Clay, Hunter, or Apollo.
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Background building or scaling channel/alliance programs with integrators and strategic partners.
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Prior experience in an early-stage or founder-led sales environment.
Compensation & Benefits
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Salary: $90,000 – $140,000 USD annually
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Early-stage equity opportunity
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Visa sponsorship available
Location
This is a full-time, on-site role based in Austin, Texas, United States. Candidates should be based in or willing to relocate to the Austin area.
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