About the Role
This is a high-ownership content role at a fast-growing AI SaaS company targeting SMEs in the German-speaking market. You'll define and execute the brand voice across the entire customer journey — from paid ads and landing pages to organic social and influencer partnerships — playing a central part in how the product is discovered, understood, and trusted.
What You'll Do
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Own the end-to-end content marketing strategy for the German-speaking market.
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Manage and write website and landing page copy tailored to German-speaking audiences.
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Write conversion-focused copy for paid marketing channels.
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Script ad creatives for YouTube and Paid Social platforms.
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Develop and execute organic content strategies across social platforms.
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Collaborate with creators, customers, and influencers to produce authentic content.
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Run A/B tests and leverage performance insights to continuously improve messaging.
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Contribute to product positioning and go-to-market messaging.
What We're Looking For
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4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
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Native German speaker with outstanding written marketing skills; fluent English for cross-functional collaboration.
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Solid background in B2B SaaS or a fast-growing software environment.
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Strong grasp of performance marketing and conversion-focused copywriting.
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Hands-on experience with A/B testing and data-driven messaging optimisation.
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Experience scripting ad creatives for YouTube and Paid Social.
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Proven ability to build and execute organic social content strategies.
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Experience collaborating with creators and influencers to generate authentic content.
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Analytical mindset with a genuine enthusiasm for experimentation.
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Bonus: experience marketing AI products, voice technology, or conducting user research for marketing insights.
Compensation & Benefits
Salary range: €65,000 – €85,000 annually. Visa sponsorship is not available for this role.
Location
On-site in Vienna, Austria.