About the Role
This is the first full-time hire at an early-stage consumer nutrition brand based in Berlin, working directly alongside the founder across brand, product, and go-to-market. The role carries real ownership from day one and is central to shaping the company's Germany-first launch — with a potential co-founder path for the right person.
What You'll Do
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Own go-to-market strategy and execution for the German market, spanning brand positioning and early customer acquisition.
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Support the founder across day-to-day operations, brand, and product work with high autonomy.
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Coordinate a small team of student workers, interns, and a fractional performance specialist.
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Contribute to brand taste, style, and product positioning as the company finds its voice.
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Define early customer experiences and build feedback loops to inform product and brand iterations.
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Take on ad-hoc projects as priorities evolve in a fast-moving startup environment.
What We're Looking For
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0–4 years of experience; strong generalist drive matters more than a specific background.
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Genuine feel for consumer brands and lifestyle products — this is not a pure SaaS or analytics role.
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Demonstrated taste and instinct for what makes a product and brand resonate with an audience.
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Experience or comfort coordinating small teams and external contractors.
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Fluent German speaker — this is a hard requirement given the Germany-first go-to-market.
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Berlin-based and fully available to work on-site.
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Ability to ramp up quickly, operate independently, and thrive in ambiguity.
Compensation & Benefits
Salary: €24,000–€36,000 per year. Equity: 5% ESOP. A co-founder path is on the table for an exceptional candidate. Visa sponsorship is not available.
Location
On-site in Berlin, Germany. Candidates must be based in Berlin and available to work from the office.