Founder's Associate

About the Role This is the first full-time, high-impact hire at an early-stage consumer nutrition beverage startup based in Berlin. Working directly with the founder, you will help shape the brand, product, and go-to-market strategy for a Germany-first launch. This is a generalist, high-ownership role for someone who moves fast, has strong taste, and thrives in a zero-to-one environment. A co-founder path is on the table for the right person. What You'll Do Ramp up quickly and support the founder across operations, brand, and product tasks day-to-day. Own go-to-market execution focused on Germany — from strategy through to early customer acquisition. Contribute meaningfully to brand building, product positioning, tone of voice, and overall style. Coordinate and scale a small, lean team including a Werkstudent, an incoming intern, and a fractional performance lead. Define early customer experiences and build feedback loops to inform product and brand iterations. Execute ad-hoc projects with high autonomy and a bias for action. Work on-site in Berlin and collaborate closely with the founder and external contractors. What We're Looking For Required: German-language fluency — this is a hard requirement given the Germany-first go-to-market. Berlin-based and fully available to work on-site. Genuine affinity for consumer brands and lifestyle products — not a pure SaaS or analytics background. Demonstrated taste and instinct for what makes a brand or product feel cool and authentic. Proven ability to coordinate small teams and external partners (interns, vendors, contractors). Track record of owning go-to-market activities — even at an early/small scale — including strategy execution across brand, positioning, and customer acquisition. Ability to establish customer feedback loops and translate insights into product and brand action. Strong generalist drive — comfortable switching between strategic thinking and operational execution. Nice to have: 0–4 years of experience in a consumer brand, startup, or brand-building environment. Background in food & beverage, health, or lifestyle consumer goods. Exposure to early-stage company building or founder-facing roles. Compensation & Benefits Salary: €24,000 – €36,000 per year Equity: 5% ESOP Co-founder path: Actively on the table for the right candidate Visa sponsorship: Not available — candidates must already have the right to work in Germany Location On-site in Berlin, Germany . This role requires full on-site presence; remote or hybrid arrangements are not available.