About the Role
This is the first full-time, high-impact hire at an early-stage consumer nutrition beverage startup based in Berlin. Working directly with the founder, you will help shape the brand, product, and go-to-market strategy for a Germany-first launch. This is a generalist, high-ownership role for someone who moves fast, has strong taste, and thrives in a zero-to-one environment. A co-founder path is on the table for the right person.
What You'll Do
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Ramp up quickly and support the founder across operations, brand, and product tasks day-to-day.
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Own go-to-market execution focused on Germany — from strategy through to early customer acquisition.
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Contribute meaningfully to brand building, product positioning, tone of voice, and overall style.
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Coordinate and scale a small, lean team including a Werkstudent, an incoming intern, and a fractional performance lead.
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Define early customer experiences and build feedback loops to inform product and brand iterations.
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Execute ad-hoc projects with high autonomy and a bias for action.
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Work on-site in Berlin and collaborate closely with the founder and external contractors.
What We're Looking For
Required:
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German-language fluency — this is a hard requirement given the Germany-first go-to-market.
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Berlin-based and fully available to work on-site.
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Genuine affinity for consumer brands and lifestyle products — not a pure SaaS or analytics background.
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Demonstrated taste and instinct for what makes a brand or product feel cool and authentic.
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Proven ability to coordinate small teams and external partners (interns, vendors, contractors).
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Track record of owning go-to-market activities — even at an early/small scale — including strategy execution across brand, positioning, and customer acquisition.
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Ability to establish customer feedback loops and translate insights into product and brand action.
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Strong generalist drive — comfortable switching between strategic thinking and operational execution.
Nice to have:
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0–4 years of experience in a consumer brand, startup, or brand-building environment.
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Background in food & beverage, health, or lifestyle consumer goods.
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Exposure to early-stage company building or founder-facing roles.
Compensation & Benefits
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Salary: €24,000 – €36,000 per year
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Equity: 5% ESOP
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Co-founder path: Actively on the table for the right candidate
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Visa sponsorship: Not available — candidates must already have the right to work in Germany
Location
On-site in Berlin, Germany. This role requires full on-site presence; remote or hybrid arrangements are not available.
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