Founder's Associate (GTM/Sales)

About the Role A fast-growing, seed-stage B2B AI SaaS startup is looking for a Founder's Associate (GTM/Sales) to join the team on-site in Munich. You'll work hand-in-hand with the CEO to bring the product to the right customers — testing GTM strategies, running outbound campaigns, and driving early commercial traction. This is a high-ownership, high-impact role at the very front line of growth, with the opportunity to shape how the company scales using AI-enabled processes. The company builds an AI support agent designed for B2B teams handling complex, technical customer support — integrating with tools like Zendesk, Jira, and Slack to automate ticket resolution and enhance human agent productivity. The company is backed by institutional investors and has reached its Seed stage. What You'll Do Own frontline outreach: craft smart outbound campaigns, generate lead lists, and reach out via email, LinkedIn, and phone to book discovery calls. Lead and participate in discovery calls, qualify high-potential leads, and guide prospects into the trial experience. Set up and manage shared communication channels with prospects and customers. Develop and execute GTM strategies in close collaboration with the CEO. Test and iterate on new growth channels to identify the highest-impact acquisition strategies. Track every pipeline step meticulously and continuously improve conversion rates using CRM tooling. Leverage AI tools to maximise your impact across all responsibilities and help build AI-native internal processes. What We're Looking For Must-haves: 2+ years of experience in sales, business development, or GTM roles with a focus on outbound campaign execution and pipeline management. Native-level fluency in German . Based in Munich, Germany or willing to relocate; on-site presence is required. Hands-on experience with CRM platforms and outbound sales workflows, including pipeline tracking and reporting. Proven track record crafting and executing outbound campaigns via email, LinkedIn, and phone. Experience leading discovery calls, qualifying leads, and moving prospects through sales pipeline stages. Demonstrated ability to generate measurable, quantifiable results from past roles or side projects. Experience developing and executing GTM strategy in a startup environment. Strong ownership mindset; comfortable thriving in a small, high-accountability team. Nice-to-haves: Experience using AI tools to automate or enhance sales processes, outreach, or pipeline management. Background testing and iterating on multiple growth channels. Prior experience at an early-stage startup with a small team and high ownership expectations. No visa sponsorship available. Location & Work Arrangement This is a fully on-site role based in Munich, Germany . Candidates must be located in Munich or willing to relocate. Compensation & Benefits Compensation details were not specified for this role. You'll be joining a well-funded seed-stage company at an early stage, with meaningful scope for impact and growth.