Founding Growth Marketer

About the Role This is a rare opportunity to be the first dedicated growth marketer at an early-stage startup building modern infrastructure for U.S. immigration — simplifying visa applications for individuals and helping employers connect with international talent. You'll own the entire funnel across both consumer (B2C) and employer (B2B) sides of the business, working in-person with the founding team in San Francisco to define how the market discovers and adopts the platform. This is a high-ownership, high-impact role for a hands-on operator who thrives in a zero-to-one environment and is excited to shape go-to-market strategy from the ground up in a trust-heavy, mission-driven category. What You'll Do Own growth end-to-end: acquisition, activation, conversion, and retention across both B2C and B2B funnels Build and scale the content and SEO engine for a high-intent search category (visa types, immigration questions, employer case studies) Run paid acquisition experiments across Google, Meta, and LinkedIn — identify what works and scale it Shape brand positioning, messaging, and storytelling for a trust-heavy category, including founder-led and customer-story content Build lifecycle marketing programs: email/CRM campaigns, referral loops, and partnership channels Set up analytics infrastructure and attribution modeling; run a rigorous experimentation cadence to measure and optimize funnel performance Partner closely with the founding team on go-to-market strategy and market positioning What We're Looking For Required 2–7 years of growth or marketing experience, ideally at an early-stage startup Full-stack growth marketer: proven hands-on experience across content, SEO, paid acquisition, lifecycle marketing, and analytics/attribution Track record building and executing content and SEO strategies for high-intent search categories with measurable organic traffic outcomes Experience running paid campaigns across Google Ads, Meta, and LinkedIn — from testing to scaling Experience building lifecycle marketing programs including email automation, CRM workflows, referral loops, and retention initiatives Ability to set up analytics infrastructure, model attribution, and run structured experiments independently Analytical, self-directed, and comfortable shipping marketing initiatives without a dedicated team Based in San Francisco or willing to relocate — this is a fully in-person role Nice to Have Experience marketing trust-heavy, regulated, or compliance-sensitive services (legal tech, fintech, healthcare, or similar) Experience managing dual-funnel growth strategies across B2C and B2B audiences simultaneously Personal connection to immigration, international mobility, or experience working with immigrant or internationally mobile communities Location & Work Arrangement This role is on-site in San Francisco, CA . Candidates must be based in San Francisco or willing to relocate. Visa sponsorship is not available for this position. Why This Role Founding team member scope — you'll shape the marketing function from day one High-intent, mission-driven category at the intersection of legal services and immigration technology Direct collaboration with founders on strategy and positioning Opportunity to build processes, channels, and a team over time