Founding GTM & B2B Sales Lead

About the Role This is the first dedicated GTM and B2B Sales hire at an early-stage healthtech company building a personal health operating system — combining advanced diagnostics, comprehensive biomarker testing, and personalized health concierge support to help individuals proactively manage their health. There is no playbook yet. You'll write it. This role is for a founding-style seller who thrives in zero-to-one environments, can build pipeline independently using modern tooling, and wants to shape how a fast-growing preventive health product goes to market across B2B channels. What You'll Do Own the full B2B commercial loop — from identifying prospects to closing deals — with no SDR support initially Build and manage outbound, inbound, and partnership pipelines end-to-end Run the full sales cycle: discovery → demo → negotiation → close, across deal sizes ranging from ~€10k to €500k+ Target employer groups, insurers, clinics, and corporate wellness buyers Set up the sales stack from scratch — CRM, enrichment tools, automation, and intent signals Partner directly with founders on ICP definition, pricing, and packaging decisions Feed real market signal back into product and go-to-market strategy Define and document the B2B sales playbook as you learn what works What We're Looking For Required: 2–6 years of B2B sales experience, ideally in healthtech, corporate benefits, or a related field Demonstrated ability to source and close your own pipeline — no leads served on a plate Fluent in German (native or near-native) — this is a hard requirement Experience working in or alongside early-stage / founding-team environments Hands-on with modern sales tooling (e.g. CRM, enrichment, sequencing, automation) Comfortable with ambiguity and energised by building from scratch Based in Berlin and available to work on-site 5 days per week No visa sponsorship available — must have the right to work in Germany Nice to Have: Prior experience selling into HR/benefits, insurers, or occupational health buyers Familiarity with tools such as Attio, HubSpot, Clay, Apollo, n8n, or Lemlist Background at a startup of a similar stage or in a high-growth health or wellness business Compensation & Benefits All-in OTE: €50,000 – €60,000 per year Meaningful early equity opportunity as the founding GTM hire Direct access and close collaboration with the founding team Significant scope to shape the commercial function and grow with the company Location Berlin, Germany — on-site, 5 days per week Remote work is not available for this role Visa sponsorship is not available — candidates must have existing right to work in Germany