CleraListing closed

Founding GTM & B2B Sales Lead

BerlinOn-siteLeadFound Aug 16
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About the Role

This is the first dedicated GTM and B2B Sales hire at an early-stage healthtech company building a personal health operating system — combining advanced diagnostics, comprehensive biomarker testing, and personalized health concierge support to help individuals proactively manage their health.

There is no playbook yet. You'll write it. This role is for a founding-style seller who thrives in zero-to-one environments, can build pipeline independently using modern tooling, and wants to shape how a fast-growing preventive health product goes to market across B2B channels.

What You'll Do

  • Own the full B2B commercial loop — from identifying prospects to closing deals — with no SDR support initially

  • Build and manage outbound, inbound, and partnership pipelines end-to-end

  • Run the full sales cycle: discovery → demo → negotiation → close, across deal sizes ranging from ~€10k to €500k+

  • Target employer groups, insurers, clinics, and corporate wellness buyers

  • Set up the sales stack from scratch — CRM, enrichment tools, automation, and intent signals

  • Partner directly with founders on ICP definition, pricing, and packaging decisions

  • Feed real market signal back into product and go-to-market strategy

  • Define and document the B2B sales playbook as you learn what works

What We're Looking For

Required:

  • 2–6 years of B2B sales experience, ideally in healthtech, corporate benefits, or a related field

  • Demonstrated ability to source and close your own pipeline — no leads served on a plate

  • Fluent in German (native or near-native) — this is a hard requirement

  • Experience working in or alongside early-stage / founding-team environments

  • Hands-on with modern sales tooling (e.g. CRM, enrichment, sequencing, automation)

  • Comfortable with ambiguity and energised by building from scratch

  • Based in Berlin and available to work on-site 5 days per week

  • No visa sponsorship available — must have the right to work in Germany

Nice to Have:

  • Prior experience selling into HR/benefits, insurers, or occupational health buyers

  • Familiarity with tools such as Attio, HubSpot, Clay, Apollo, n8n, or Lemlist

  • Background at a startup of a similar stage or in a high-growth health or wellness business

Compensation & Benefits

  • All-in OTE: €50,000 – €60,000 per year

  • Meaningful early equity opportunity as the founding GTM hire

  • Direct access and close collaboration with the founding team

  • Significant scope to shape the commercial function and grow with the company

Location

  • Berlin, Germany — on-site, 5 days per week

  • Remote work is not available for this role

  • Visa sponsorship is not available — candidates must have existing right to work in Germany

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CleraFounding GTM & B2B Sales Lead
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