CleraActive opening

Founding GTM Lead

MunichOn-siteLead$86k–$151kFound today
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About the Role This is the first dedicated GTM hire at a fast-growing, YC-backed enterprise AI startup building agents that automate complex ERP implementations, system migrations, and integrations. You'll report directly to the CEO and own the entire top-of-funnel motion — building the pipeline, the systems, and eventually the team behind it. The opportunity exists because inbound demand is outpacing what a single founder can carry. What You'll Do Define and refine the ICP, then build outbound sequences, targeting lists, and prospecting campaigns from scratch. Set up and instrument the full GTM stack — CRM, sequencing, enrichment, routing, and reporting — so outbound compounds over time. Execute the unglamorous work too: cold calls, LinkedIn outreach, and conference floors to fill the calendar with qualified conversations. Run early-stage marketing efforts including content, product launches, and engagement with an existing developer and open-source community. Run your own discovery calls and product demos, with a clear path toward owning full-cycle deals as the motion matures. What We're Looking For 2+ years in a GTM role (SDR, BDR, AE, growth, or GTM engineering) at a startup or high-growth B2B company. A pipeline you personally built — with numbers to back it up. Demonstrated experience selling to or engaging technical buyers such as CTOs, heads of data, IT leadership, or engineering teams. Hands-on proficiency with GTM automation and CRM tools (e.g. Clay, Apollo, HubSpot, Instantly, n8n, or equivalents). Experience defining ICP and building GTM systems from the ground up, not just executing within established processes. Full professional fluency in both German and English, written and spoken. Background in technical product sales or marketing — enterprise software, APIs, infrastructure, or data platforms. Familiarity with enterprise systems such as ERPs, CRMs, or data platforms is a strong plus. Experience with developer community building or early-stage marketing is a plus. Comfortable with scrappy, high-ownership environments; preference for building over following playbooks. Compensation & Benefits Salary range: €80,000 – €140,000 per year. Visa sponsorship is not available for this role. Location On-site in Munich, Germany .

CleraFounding GTM Lead
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