Founding Head of Marketing

About the role

About the Role This is a rare founding marketing opportunity at an early-stage consumer hardware company building a first-of-its-kind wearable in the emotional intelligence space. As the first marketing hire , you'll own the entire marketing function — brand, social, community, communications, and consumer launch — with full end-to-end ownership and a direct line to the founding team. This is a high-ownership, high-impact role suited for a scrappy, consumer-native marketer who thrives without a large team or budget and is excited to build from zero. You'll be expected to grow into leading the marketing org as the company scales. What You'll Do Own marketing end-to-end as the company's first dedicated marketing hire Build and manage brand identity, voice, and visual presence from the ground up Lead social media strategy and community management across key consumer platforms Own external communications, PR positioning, and narrative development Plan and execute go-to-market strategy for the consumer launch of the wearable device Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives Grow into building and leading the marketing organization as headcount expands What We're Looking For Required: 2–3+ years of marketing experience with a strong focus on social media and community management Background in consumer hardware, consumer goods, or a closely related consumer field — not B2B or enterprise tech Proven ability to own brand strategy, social channels, and external communications end-to-end Experience with go-to-market planning and product launch execution Hands-on, scrappy operator who can execute without a large team or significant budget Strong consumer taste and genuine interest in the emotional intelligence / personal performance space Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome) Nice to Have: Experience in an early-stage startup environment with ownership over a marketing function Familiarity working cross-functionally with product and engineering teams Track record of building community around a physical consumer product Compensation & Benefits Salary: $80,000 – $125,000 USD annually Meaningful early-stage equity as a founding team member Opportunity to build and lead a function from day one at a well-backed, fast-moving startup Location On-site in New York City, NY, USA . Candidates must be currently based in the US. No employer visa sponsorship is available; visa transfers are accepted.