About the Role
This is a rare founding marketing opportunity at an early-stage consumer hardware company building a first-of-its-kind wearable in the emotional intelligence space. As the first marketing hire, you'll own the entire marketing function — brand, social, community, communications, and consumer launch — with full end-to-end ownership and a direct line to the founding team.
This is a high-ownership, high-impact role suited for a scrappy, consumer-native marketer who thrives without a large team or budget and is excited to build from zero. You'll be expected to grow into leading the marketing org as the company scales.
What You'll Do
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Own marketing end-to-end as the company's first dedicated marketing hire
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Build and manage brand identity, voice, and visual presence from the ground up
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Lead social media strategy and community management across key consumer platforms
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Own external communications, PR positioning, and narrative development
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Plan and execute go-to-market strategy for the consumer launch of the wearable device
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Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives
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Grow into building and leading the marketing organization as headcount expands
What We're Looking For
Required:
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2–3+ years of marketing experience with a strong focus on social media and community management
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Background in consumer hardware, consumer goods, or a closely related consumer field — not B2B or enterprise tech
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Proven ability to own brand strategy, social channels, and external communications end-to-end
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Experience with go-to-market planning and product launch execution
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Hands-on, scrappy operator who can execute without a large team or significant budget
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Strong consumer taste and genuine interest in the emotional intelligence / personal performance space
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Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome)
Nice to Have:
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Experience in an early-stage startup environment with ownership over a marketing function
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Familiarity working cross-functionally with product and engineering teams
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Track record of building community around a physical consumer product
Compensation & Benefits
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Salary: $80,000 – $125,000 USD annually
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Meaningful early-stage equity as a founding team member
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Opportunity to build and lead a function from day one at a well-backed, fast-moving startup
Location
On-site in New York City, NY, USA. Candidates must be currently based in the US. No employer visa sponsorship is available; visa transfers are accepted.
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