About the Role
This is the founding marketing hire at a Y Combinator–backed consumer wearable startup, owning marketing end-to-end as the company approaches its consumer launch. You'll shape brand, social, community, and go-to-market strategy from the ground up — and grow into leading the marketing org as the team scales.
What You'll Do
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Own all marketing as the first dedicated marketing hire, covering brand, social, communications, and product launch.
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Build and grow the brand's social presence and community ahead of consumer launch.
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Lead influencer and creator partnerships to drive awareness and adoption at scale.
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Own go-to-market strategy and execution for the consumer wearable device.
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Design and scale the marketing organization as the company grows.
What We're Looking For
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2–3+ years of marketing experience with a proven track record in consumer hardware or wearables.
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End-to-end ownership of marketing across brand, social, communications, and product launch.
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Hands-on experience building influencer and creator partnerships and community at scale for consumer brands.
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Strong consumer taste and a scrappy, operator mindset — comfortable executing without a large team or budget.
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Demonstrated ability to lead and scale a marketing function from an early stage, including org design and people leadership.
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Deep expertise in social media and community management for consumer audiences.
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Background in consumer goods or consumer tech (not B2B or enterprise-focused roles).
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Must be based in the San Francisco Bay Area.
Compensation & Benefits
Salary range: $80,000–$125,000 USD annually, plus meaningful equity (up to 1–2%) as a founding team member. Visa sponsorship is not available; H-1B transfers are accepted.
Location
On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.