About the Role
This is a founding marketing hire at an early-stage, Y Combinator-backed consumer hardware company building a wearable device in the emotional intelligence space — think of it as a fitness tracker, but for your emotions. The company is approaching its consumer launch and is looking for a scrappy, ownership-driven marketer to build the brand from the ground up.
You'll be the first dedicated marketing person on the team, with full end-to-end ownership across brand, social, community, and go-to-market. As the company scales, this role is expected to grow into leading the marketing organization.
What You'll Do
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Own all marketing end-to-end as the first marketing hire — brand identity, social presence, communications, and consumer launch strategy
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Build and grow the brand's social media presence and community ahead of and through consumer launch
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Develop and execute influencer and creator partnership programs to drive awareness and adoption at scale
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Lead go-to-market planning and execution for the wearable device launch
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Establish the foundations of a marketing org — processes, playbooks, and eventually a team — as the company grows
What We're Looking For
Required:
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2–3+ years of hands-on marketing experience with a strong track record in consumer hardware wearables — end-to-end ownership of brand, social, communications, and product launch
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Deep expertise in social media and community management for consumer brands
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Demonstrated experience building influencer and creator partnerships and scaling communities
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Proven ability (or clear readiness) to lead and scale a marketing org from a founding stage, including org design and people leadership over time
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Hands-on, scrappy operator mentality — comfortable with a lean team and limited resources
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Strong consumer taste and intuition for what resonates with audiences
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Based in the San Francisco Bay Area and able to work on-site in San Francisco
Nice to Have:
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Background at consumer-focused hardware or lifestyle brand companies
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Experience in the wearables, health, wellness, or personal development categories
Not a Fit:
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Purely B2B marketing backgrounds
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Candidates who require a large team or significant budget to execute
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Tech/SaaS or fintech marketing backgrounds without consumer social experience
Compensation & Benefits
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Salary: $80,000 – $125,000 USD annually
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Equity: Meaningful founding-stage equity
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Visa: No new visa sponsorship — H-1B transfers only
Location
On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.
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