About the Role
This is a founding marketing role at an early-stage B2C healthtech startup, giving you the opportunity to build the marketing function entirely from scratch. You'll own growth, go-to-market strategy, and brand storytelling — working closely with leadership to drive revenue and user acquisition in the personalized health and diagnostics space.
What You'll Do
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Define and execute GTM strategy across channels to drive revenue and user growth.
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Lead brand positioning and storytelling to craft a compelling market narrative.
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Manage and optimize paid advertising across Google Ads, Meta, and LinkedIn.
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Oversee social media, partnership, and influencer marketing programs.
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Collaborate cross-functionally with product, sales, design, and customer success teams.
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Set and manage marketing budgets, forecast outcomes, and measure ROI across channels.
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Build and maintain performance dashboards using tools like GA4 and CRM integrations.
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Grow and mentor the marketing team as the company scales.
What We're Looking For
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2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
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Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.
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Strong brand storytelling and positioning skills.
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Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
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Experience with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards).
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Experience managing influencer and partner marketing campaigns, including negotiation.
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Strong analytical skills for testing, iterating, and scaling marketing strategies.
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Comfortable managing budgets and forecasting across multiple channels.
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Experience building or leading a marketing function is a plus.
Compensation & Benefits
Salary range: €35,000 – €70,000 EUR annually. Visa sponsorship is available for this role.
Location
On-site in Berlin, Germany or Helsinki, Finland. Remote work is not available for this position.
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