Founding Marketer (Growth & GTM)
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Reach the decision-maker — $5About the role
About the Role A fast-growing, pre-seed B2C healthtech startup based in Helsinki is hiring its first marketing hire — a hands-on, strategic founding marketer to own growth, GTM, and brand storytelling end-to-end. You'll build the marketing function from scratch, partner directly with leadership, and shape the company's narrative as it scales. This is a rare opportunity to define strategy, drive real revenue impact, and leave a lasting mark on a company transforming how people understand and manage their health through personalized, data-driven services. What You'll Do Define and execute a multi-channel GTM strategy to drive revenue and user growth. Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company. Own and optimize paid media across Google Ads, Meta, and LinkedIn. Build and manage influencer and partner marketing programs, including negotiation and campaign execution. Collaborate cross-functionally with product, sales, design, and customer success teams. Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling. Develop high-impact campaigns and accompanying performance dashboards. Hire and mentor marketing talent as the company grows. What We're Looking For Must-haves: 2–5 years of experience in B2C growth marketing, sales, or an adjacent field. Demonstrated experience building and/or leading a marketing function. Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn. Strong brand storytelling and positioning skills. Proven track record executing GTM strategies across multiple channels to drive revenue growth. Experience with influencer and partner marketing, including campaign management and negotiation. Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards). Experience managing marketing budgets, forecasting, and measuring cross-channel ROI. Strong cross-functional collaboration skills across product, sales, design, and customer success. Nice-to-haves: Strong analytical mindset for testing, iterating, and scaling marketing strategies. Experience in healthtech, wellness, or consumer subscription services. Compensation & Benefits Salary: $35,000 – $70,000 USD annually (depending on experience) Visa sponsorship is available for the right candidate. Early-stage equity opportunity (founding team member). Location Primary location: Helsinki, Finland (on-site) This is an on-site role; remote work is not offered for this position.
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