About the Role
A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space.
This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you.
What You'll Do
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Define and execute GTM strategy across multiple channels to drive revenue and user growth.
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Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space.
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Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
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Collaborate cross-functionally with product, sales, design, and customer success teams.
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Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels.
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Build, scale, and mentor the marketing function as the company grows.
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Develop and deploy high-impact marketing campaigns and performance dashboards.
What We're Looking For
Must-haves:
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2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
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Demonstrable experience building and/or leading a marketing function.
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Proficiency in digital marketing channels — Google Ads, Meta, and LinkedIn.
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Strong brand storytelling and positioning skills.
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Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.
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Experience with influencer and partner marketing, including campaign management and negotiation.
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Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations).
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Experience managing marketing budgets, forecasting, and measuring ROI.
Nice to have:
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Strong analytical skills for testing and iterating on marketing strategies at scale.
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Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products.
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Background at a similarly early-stage startup in the health or life sciences space.
Compensation & Benefits
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Salary: $35,000 – $70,000 USD annually (commensurate with experience)
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Early-stage equity opportunity (founding team hire)
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Visa sponsorship available
Location
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On-site in Helsinki, Finland
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This is not a remote role — regular in-person presence is expected
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