About the Role
A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage. You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role.
The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization. They are present in Germany and Finland and are scaling rapidly.
What You'll Do
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Define and execute GTM strategy across channels to drive revenue and membership growth.
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Lead branding and storytelling to craft a compelling, differentiated market narrative.
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Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
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Collaborate cross-functionally with product, sales, design, and customer success teams.
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Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels.
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Build, scale, and mentor the marketing function as the company grows.
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Develop and deploy high-impact marketing campaigns along with performance dashboards.
What We're Looking For
Required:
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2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
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Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
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Ability to work on-site in Berlin, Germany or Helsinki, Finland.
Strong candidates will also have:
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Proven track record defining and executing multi-channel GTM strategies that drove measurable revenue growth.
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Strong brand storytelling and positioning skills.
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Experience managing marketing budgets, forecasting, and multi-channel ROI measurement.
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Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM platforms).
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Experience with influencer and partner marketing, including negotiation and campaign management.
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Strong analytical skills for testing, iterating, and scaling marketing strategies.
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Experience building and leading a marketing function (even a small one).
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Cross-functional collaboration experience with product, sales, design, and customer success teams.
Compensation & Benefits
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Salary: €35,000 – €70,000 per year, depending on experience.
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Visa sponsorship is available for this role.
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Opportunity to be a founding team member with meaningful ownership of the marketing function.
Location
This is an on-site role based in Berlin, Germany (Helsinki, Finland also considered). Remote work is not available for this position.
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