Growth Marketing Lead

About the Role We're a fast-growing AdTech and performance marketing company (50–100 people, headquartered in New York City) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. We're looking for a Growth Marketing Lead to join our team on-site in New York. In this role, you'll sit at the intersection of strategy, data, and creative — owning high-impact client relationships, steering large paid media budgets, and collaborating cross-functionally with creatives and media buyers to drive scalable growth. This is primarily a client-facing and strategic position, but one that also digs into the tactical details when it matters. What You'll Do Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and account scalability Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs) Develop cohesive growth strategies that place creative at the center of paid advertising programs Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers Identify and execute optimizations to improve media efficiency — including funnel strategy, signal quality, offer testing, and measurement improvements Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns What We're Looking For Must-haves: 4–8 years of paid media experience, with agency and/or consumer app background strongly preferred Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management Proven track record managing accounts with seven-figure annual media budgets ($1M+) Experience running paid media campaigns across Meta, TikTok, and Google Strong analytical skills — ability to translate performance data into strategic recommendations and actionable insights Experience developing and executing growth strategies that integrate creative performance with media buying Excellent presentation and communication skills; comfort crafting compelling decks and leading client-facing conversations Experience optimizing media efficiency through funnel strategy, offer testing, and measurement beyond standard dashboard metrics Nice-to-haves: Deep understanding of mobile advertising measurement systems, including SKAN, AEM, and mobile measurement partners (MMPs) Experience managing multiple client accounts simultaneously in an agency environment Background in consumer app or mobile-first product growth marketing Compensation & Benefits Salary: $130,000 – $175,000 per year, depending on experience Visa sponsorship is not available for this role Location This is a full-time, on-site role based in New York City, NY . Candidates must be willing and able to work in-office.