About the Role
This is a founding marketing leadership role at a fast-growing B2B/B2C AI SaaS company, giving you full ownership of strategy, budget, and execution. You'll translate a highly technical AI voice product into compelling positioning and build a scalable, AI-first growth engine that drives pipeline — a pivotal hire as the company expands into the UK and US markets.
What You'll Do
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Own marketing end-to-end, including strategy, budget, channel mix, and KPI reporting tied to pipeline impact.
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Define and evolve the company's positioning, narrative, and content to make a technical product clear and conversion-focused.
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Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels.
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Plan and execute go-to-market launches for new segments and international markets, with a focus on UK and US expansion.
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Continuously test new channels, running experiments and using data to guide decisions.
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Start hands-on and progressively hire and develop a high-performing marketing team.
What We're Looking For
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4+ years in growth or marketing, with demonstrated ownership of the function and meaningful budget responsibility — ideally at an early-stage company or as an early marketing hire.
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Proven ability to translate complex or technical products into clear, memorable positioning and storytelling.
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Strong hands-on experience across both organic and paid channels, with a focus on building repeatable growth playbooks.
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Data-driven mindset: comfortable designing experiments, tracking KPIs, and making decisions from results.
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Deep familiarity with AI and automation tools applied to marketing workflows.
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Experience hiring and leading marketing teams while staying operationally involved.
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Experience leading international go-to-market launches (e.g. UK/US expansion).
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Fully bilingual in English and German — able to craft marketing messaging and collaborate cross-functionally in both languages.
Compensation & Benefits
Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.
Location
On-site in Berlin, Germany.