CleraActive opening

Head of Marketing

BerlinOn-siteDirector$81k–$130kFound today
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marketing strategygrowth marketingcontent strategyseosemgtmenglishgerman

About the Role

We're looking for a Head of Marketing to own and scale our marketing engine end-to-end — from strategy and budget through to hands-on execution. You'll translate a technical AI voice product into compelling positioning, build a repeatable growth motion, and play a central role in driving international expansion into the UK and US markets.

What You'll Do

  • Own marketing strategy, budget, prioritisation, and KPIs with full operational responsibility.

  • Define positioning, storytelling, and content that make a technical product memorable and conversion-focused.

  • Build and run an AI-first growth playbook that scales inbound across organic and paid channels.

  • Plan and execute go-to-market launches for new segments and markets, including UK and US expansion.

  • Report on pipeline impact and use experiments and data to drive channel decisions.

  • Hire and develop a high-performing marketing team as the company scales, while staying hands-on.

What We're Looking For

  • 4+ years in growth or marketing with a track record of owning the function and managing a meaningful budget, ideally at an early-stage company.

  • Proven ability to translate technical products into clear positioning and compelling narratives.

  • Strong hands-on experience across organic and paid channels, with a focus on building repeatable playbooks.

  • Experience designing and executing AI-driven and automation-led growth strategies.

  • Data-driven mindset with experience running experiments and tracking pipeline KPIs.

  • Experience building and leading marketing teams while remaining operationally involved.

  • Experience leading go-to-market launches for new segments or international markets.

  • Fluent in both English and German (bilingual proficiency required).

Compensation & Benefits

Salary range: €75,000 – €120,000 per year. Visa sponsorship is not available for this role.

Location

This is a fully on-site role based in Berlin, Germany. Remote work is not available.

CleraHead of Marketing
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