CleraListing closed

Marketing Lead / Product Marketing Manager

BerlinOn-siteLeadFound 8 days ago
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About the Role

This is a dual-track opening for two closely related marketing seats: a Founding Marketing Lead who will own and scale the full marketing engine end-to-end, and a Product Marketing Manager who will own positioning, launches, and sales enablement. Both roles sit at the heart of an early-stage AI voice platform serving B2C enterprises, and together they will define how a technically sophisticated product is communicated to the market.

What You'll Do

  • Define positioning, messaging, and storytelling that makes a complex technical product memorable and conversion-focused.

  • Lead go-to-market launches for new products, features, segments, and markets including international expansion.

  • Marketing Lead: own marketing strategy, budget, and KPIs; build a repeatable growth playbook across organic and paid channels; hire and scale the marketing team.

  • Product Marketing: create sales decks, enablement materials, case studies, and video testimonials; own product messaging on the website; run competitive and market intelligence.

  • Leverage AI and automation tools to accelerate marketing execution and inbound growth.

  • Continuously test new channels and use data and pipeline impact to drive decisions.

What We're Looking For

  • Marketing Lead: 4 or more years in growth or marketing with full functional ownership and meaningful budget responsibility, ideally as an early hire at an early-stage company.

  • Product Marketing: 3 or more years of B2B product marketing experience, ideally at a startup or scaleup.

  • Proven ability to simplify complex technical products into clear, compelling language.

  • Strong academic background from a well-regarded university in business, marketing, or a related field.

  • Experience that spans at least one early-stage startup plus meaningful time at a scaleup or established company.

  • Early-career consulting or similarly rigorous analytical experience is a strong plus.

  • Track record of building and leading a marketing team while staying hands-on operationally.

  • Experience leading launches into new segments or international markets.

  • Deep familiarity with AI and automation tools applied to marketing execution.

  • Demonstrated 0-to-1 build and subsequent scale experience with repeatable growth playbooks.

  • Refined taste, high agency, and a clear, trustworthy, visionary communication style.

  • Native or fluent German and professional English are required for both roles.

Compensation & Benefits

Salary range: 75,000 to 120,000 EUR annually, depending on seniority and experience. Visa sponsorship is not available for these roles.

Location

On-site, five days a week in Berlin, Germany.

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CleraMarketing Lead / Product Marketing Manager
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