About the Role
This is a pivotal role sitting at the intersection of product and market for a fast-moving enterprise AI platform. You'll translate frequent product releases into sharp positioning, compelling stories, and sales-ready materials — shaping how customers and prospects understand the product as both the platform and the category continue to evolve.
What You'll Do
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Own go-to-market plans for every meaningful product release and execute them across the right channels.
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Turn new features and capabilities into compelling narratives that explain why they matter to buyers.
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Develop and maintain positioning tailored to different buyer personas (e.g., enterprise IT leaders vs. AI leads) and markets.
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Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.
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Conduct customer research through conversations, support tickets, and sales calls to surface real user value.
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Enable sales and customer success with messaging frameworks, collateral, and answers to tough product questions.
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Participate in product reviews to stay close to what is being built and why.
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Help define category positioning for enterprise AI as the market develops.
What We're Looking For
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3+ years in product marketing with a track record of delivering go-to-market for software features with measurable impact.
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Demonstrated experience owning end-to-end product launches — planning, messaging, and executing across channels.
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Excellent writing skills with a strong bias for clarity over cleverness.
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Comfortable explaining technical products to non-technical audiences without needing an engineering background.
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A habit of working directly with customers to uncover value and translate it into marketing and sales assets.
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Familiarity with AI tools as part of your everyday research, drafting, and synthesis workflow.
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Cross-functional collaborator — equally effective working with product, design, sales, and customer success teams.
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Willing and able to appear on camera or present in public-facing demos.
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Experience targeting German enterprise (Mittelstand) markets is a plus.
Location
On-site in Berlin, Germany. Visa sponsorship is not available.
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