About the Role
We’re looking for a writer who thinks in hooks. You’ll write scripts for reels and performance video ads that stop the scroll, hold attention and get people to act.
Experience: 2–4 years
Employment Type: Full-time
Location: Bangalore / Mumbai
Key Responsibilities
- Write scripts for Instagram Reels, Meta ads and YouTube Shorts, from hook to CTA
- Write multiple hook variations for every script so we can test what lands
- Structure scripts for retention: pacing, re-hooks, clear story, strong CTA
- Write for different formats: UGC, talking head, founder-led, product demo, brand reels
- Read creative performance data (hook rate, hold rate, CTR, CPA/CAC, ROAS) and rewrite based on what it tells you
- Spot where viewers drop off and fix that part of the script
- Track trends, formats and competitor ads, and turn them into fresh angles
- Work closely with motion designers, editors, AI filmmakers and the performance team so scripts translate cleanly to screen
- Write creator briefs and shoot-ready scripts when needed
- Turn client briefs and product insights into clear, sharp angles
What We’re Looking For
- A portfolio of reels or ad scripts that actually went live
- You get why the first 3 seconds matter more than anything else
- You can explain why a script worked or failed, with data
- Fast, clean writing in Hindi & English
- Comfortable using AI tools to speed up ideation and variations
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