Client Strategy & Communications Manager
HARK Communications | B2B Technical Industries
Are you a broad, commercially minded marketer who knows how to make great businesses seen, understood and trusted?
About HARK Communications
HARK Communications works with established businesses across engineering, advanced manufacturing, defence and other technical industries. Our clients are often exceptional at what they do, but the market does not always understand their capability, expertise or point of difference. We help them become seen, understood and trusted.
The Role
We are looking for an experienced Brand Awareness & Marketing Manager who can take ownership of client accounts and turn strategy into consistent action. This is not a paid advertising or performance marketing role. We need someone who understands the broader marketing landscape and knows how to build awareness, credibility and market presence across multiple channels.
What You'll Own
· Understand each client's business, industry, customers and commercial goals.
· Develop and manage brand awareness and marketing plans.
· Identify where and how clients need to be seen and recognised.
· Manage and execute LinkedIn strategy, content and engagement.
· Plan and coordinate EDMs, newsletters, email journeys and automations.
· Oversee website messaging, content, structure and updates.
· Coordinate case studies, capability statements and credibility-building content.
· Develop thought leadership and technical content from client expertise.
· Identify PR, media, awards, speaking and industry opportunities.
· Coordinate graphic design a and visual representation with consistency and brand development in mind
· Support expos, events and industry engagement.
· Brief and coordinate writers, designers, web developers and other specialists.
· Review work for quality, accuracy and strategic alignment.
· Manage timelines, deliverables, client expectations and scope.
· Build trusted client relationships and proactively identify new opportunities.
· Report on activity, progress and outcomes.
What This Role Is NOT
This is not a Meta Ads, Google Ads, PPC, media buying or performance marketing position. You should understand where paid activity can fit within a broader strategy, but your primary strength will be building brand awareness, visibility, credibility and engagement.
About You
· Solid experience as a Marketing Manager, Marketing & Communications Manager, Brand Manager, Account Director or similar.
· Strong understanding of the full marketing mix rather than only one channel.
· Strong B2B marketing capability.
· Comfortable with websites, EDMs, email automation, LinkedIn, content, events and communications.
· Commercially minded and able to understand the client's business, not just produce marketing activity.
· Confident advising clients rather than simply taking orders.
· Excellent written and verbal communication skills.
· Strong project and account management capability.
· Organised, proactive and comfortable managing multiple clients and priorities.
· Able to interview technical experts and turn complex information into clear, engaging communication.
· Experience in engineering, manufacturing, defence, industrial, technology or another complex B2B environment would be highly regarded.
The Question You Naturally Ask
Who needs to know about this business, what do they need to understand about them, and how do we consistently make that happen?
The Outcome
Your job is to help our clients become consistently seen, understood and recognised as credible experts in their industries — while taking day-to-day client strategy, coordination and approvals away from HARK's Managing Director.
Expected hours: No more than 38.0 per week
Work Location: Remote
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