Experience
1+ years in demand generation, digital marketing, or B2B marketing (preferably in cloud, SaaS, or IT services)
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Role Summary
The Demand Generation Executive will own and execute multi-channel marketing campaigns, drive qualified lead generation, support sales pipeline growth, and optimize campaign performance for CloudThat’s consulting solutions.
Key Responsibilities
· Identify, research, and mine data on suitable prospects using online databases, social platforms (LinkedIn, business directories), and professional networks.
· Build and maintain high-quality target lists for the cloud solutions.
· Conduct outbound tele calling to prospects for solution qualification, appointment setting, and pitch delivery.
· Engage prospects, understand their pain points, and record actionable intelligence for sales teams.
· Track daily activities (calls made, conversations, appointments set) and update CRM with prospect information.
· Collaborate closely with sales, marketing, and practice teams to refine targeting and messaging.
· Ensure KPI attainment around call volumes, meetings booked, and lead quality.
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Required Skills & Qualifications
· Bachelor’s degree in Marketing, Business, IT, or a related discipline.
· 1+ years in demand generation, digital marketing, or cloud/IT marketing roles.
· Experience with digital advertising platforms (LinkedIn, Google Ads) and email/marketing automation tools (HubSpot, Salesforce, Marketo).
· Strong analytical, written, and verbal communication skills.
· Basic understanding of cloud technology landscape and enterprise IT buyer personas.
· Experience producing reports and ROI analysis.
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