About the Role
We are looking for a creative, results-driven Social Media & Digital Marketing Specialist to grow our gym’s online presence, attract new members, and strengthen our fitness community. The ideal candidate is fluent in Google Ads, digital marketing strategies, social media management, and content creation, with a passion for fitness and helping businesses grow.
Key Responsibilities
- Manage and grow our social media accounts, including Instagram, Facebook, TikTok, and YouTube.
- Create engaging content, including reels, short-form videos, promotional graphics, member spotlights, and workout content.
- Plan and execute paid advertising campaigns through Google Ads and Meta Ads (Facebook and Instagram).
- Develop marketing strategies to generate new gym memberships, personal training leads, and class sign-ups.
- Monitor advertising performance, website traffic, leads, and conversions.
- Optimize advertising budgets to maximize return on investment (ROI).
- Manage promotional campaigns, seasonal offers, membership specials, and gym events.
- Improve local search visibility through Google Business Profile and local SEO.
- Track campaign analytics and provide regular reports on engagement, lead generation, and membership growth.
- Collaborate with gym management and trainers to highlight programs, services, and success stories.
Qualifications
- Proven experience in social media management and digital marketing.
- Strong working knowledge of Google Ads, including campaign setup, keyword research, conversion tracking, and optimization.
- Experience with Meta Ads Manager and paid social media campaigns.
- Proficiency in social media content planning, copywriting, and video creation.
- Understanding of SEO, lead generation, landing pages, and digital marketing analytics.
- Ability to analyze data and turn campaign results into actionable marketing strategies.
- Excellent communication, creativity, organization, and time management skills.
- Experience in the fitness, health, wellness, or local service industry is a plus.
Preferred Skills
- Google Analytics 4 (GA4) and Google Tag Manager.
- Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
- Experience with CRM platforms, email marketing, and automated lead follow-up.
- A strong understanding of local marketing and strategies for converting online leads into paying gym members.
What We Offer
- Competitive compensation based on experience.
- Flexible scheduling and opportunities for creative input.
- A collaborative, energetic fitness environment.
- Opportunity to make a measurable impact on gym growth and membership sales.
- Potential gym membership and other fitness-related perks.
How to Apply
Please submit your resume, a brief introduction, and examples of previous social media campaigns or digital advertising results. Include any relevant experience with Google Ads, Meta Ads, lead generation, and growing a business’s online presence.
Pay: $52,600.00 - $63,500.00 per year
Benefits:
- Employee assistance program
- Employee discount
- Flexible schedule
- Parental leave
- Professional development assistance
Work Location: Hybrid remote in Fort Collins, CO 80526
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