About Us
Coastal Bend Lots is a leading land development company focused on creating high-quality residential communities and commercial projects throughout the Coastal Bend. Our team is involved in every stage of development, from acquiring land and designing neighborhoods to working with builders, local governments, and community organizations.
We're looking for a creative, driven, and highly organized Marketing Manager to help strengthen our brand, showcase our projects, and tell the story of the exciting work we're doing across South Texas.
Position Overview
This is a hands-on marketing position responsible for developing and executing marketing strategies across a diverse portfolio of residential communities, commercial real estate, land development projects, and community initiatives.
The ideal candidate is equally comfortable behind a camera, designing graphics, creating videos, managing social media, updating websites, organizing events, and developing marketing campaigns.
We're especially interested in someone who embraces new technology, understands how to leverage artificial intelligence (AI) tools, and is always looking for creative ways to work smarter, improve efficiency, and produce better results.
What You'll Be Marketing
This role offers the opportunity to work on a wide variety of exciting projects, including:
- New residential neighborhoods and master-planned communities
- Land development projects from raw land through completed communities
- Commercial real estate and office leasing
- New home builders and builder partnerships
- Community events, grand openings, and ribbon cuttings
- Company branding and corporate marketing
- Social media campaigns and digital advertising
- Professional photography, videography, and drone footage
- Website content and email marketing
- Promotional materials, presentations, and sales collateral
If you enjoy variety and creativity, this position offers the chance to tell the story of projects that are helping shape the future growth of the Coastal Bend.
Responsibilities
- Develop and execute marketing strategies across multiple projects and brands.
- Manage all social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
- Create engaging photo and video content highlighting neighborhoods, construction progress, commercial properties, community events, and company updates.
- Film and edit high-quality videos for marketing campaigns and social media.
- Design brochures, flyers, signage, advertisements, presentations, and other marketing materials.
- Maintain and update company websites.
- Create email marketing campaigns and newsletters.
- Write marketing copy, press releases, blog posts, and listing descriptions.
- Coordinate grand openings, ribbon cuttings, builder events, and community events.
- Work directly with home builders, contractors, vendors, and community partners on joint marketing efforts.
- Utilize AI tools to assist with content creation, graphic design, video production, marketing campaigns, and other creative projects.
- Identify and implement new AI tools and technologies to improve marketing efficiency, streamline workflows, and enhance the quality of marketing materials.
- Monitor marketing analytics and recommend new strategies to improve engagement and lead generation.
- Ensure consistent branding across all marketing platforms.
- Stay current on marketing trends, emerging technologies, and creative strategies to bring fresh ideas to the team.
Qualifications
- 3+ years of marketing experience preferred.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Experience managing multiple projects simultaneously.
- Proficiency with Canva, Adobe Creative Suite, or similar design software.
- Experience with video editing software such as Premiere Pro, Final Cut Pro, CapCut, or similar.
- Experience managing websites (WordPress or similar CMS preferred).
- Comfortable creating content with smartphones, cameras, and other media equipment.
- Experience with Meta Business Suite and other social media management tools.
- Experience using AI tools such as ChatGPT, Canva AI, Adobe Firefly, or similar platforms for content creation, marketing, graphic design, and productivity.
- Ability to work independently, manage priorities, and take initiative on projects.
- Valid driver's license and reliable transportation.
Preferred Qualifications
- Photography and videography experience.
- Graphic design experience.
- Experience in real estate, land development, construction, or homebuilding.
- Experience with Google Ads, Meta Ads, SEO, and digital marketing campaigns.
- Experience with drone photography and videography.
- Strong understanding of emerging AI technologies and the ability to creatively incorporate AI into marketing strategies and daily workflows.
- Experience developing and executing marketing campaigns from concept through completion.
What We Offer
- Competitive salary based on experience.
- Paid time off.
- Opportunities for professional development and career growth.
- A collaborative, entrepreneurial work environment where your ideas are valued.
- The opportunity to play a key role in marketing some of the Coastal Bend's fastest-growing communities and development projects.
Why Join Coastal Bend Lots?
This isn't a typical marketing job. You'll have the opportunity to build brands, create compelling content, launch marketing campaigns, capture the progress of new developments, and help shape how our communities are introduced to the public.
We're looking for someone who brings fresh ideas to the table, embraces technology, takes ownership of their work, and enjoys the challenge of marketing a wide variety of projects.
If you're creative, self-motivated, tech-savvy, and excited about seeing your work make a real impact, we'd love to hear from you.
Pay: $20.00 - $30.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
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