Creative Performance Strategist

About the role

About Us: Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen. About the Job: Comfrt ’s Creative Performance Strategist is ideal for someone who thrives at the intersection of creativity, AI, and performance. This individual ensures that all creative output is engaging, innovative, and optimized for measurable marketing performance. You will bridge creative strategy and execution, using data and insights as well as emerging tools and AI to scale performance assets that deliver ROAS at scale. Responsibilities: Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats Qualifications: Bachelor’s degree in Marketing, Advertising, Communications, or related field 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced Experience with AI tools, marketing technology, analytics platforms, and social media insights Analytical mindset with the ability to translate data into actionable insights A self-starter with the ability to work quickly and solve problems cross-functionally Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance Ecommerce high growth experience preferred A sense of curiosity and what is driving impact for high growth DTC brands Why Join Comfrt ? Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness. Work in a supportive, creative environment where your ideas and growth are valued. Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment. Comfort is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Originally posted on Himalayas