Reports to: President & General Manager
Location: On-site in Ontario, Canada
Company Overview:
- A well-established international tire brand with a growing retail presence in the Canadian market.
- Products span passenger, light truck, and performance tire segments, distributed through dealer and retail networks across multiple countries.
- Expanding its direct marketing capabilities in Canada to accelerate retail sell-through and strengthen dealer relationships.
Job Overview:
As the Marketing Specialist, you will own the execution of all marketing activity for the Canadian subsidiary. Working directly with the President & General Manager, the Canadian sales team, and global and U.S. marketing counterparts, you will produce and deliver the materials, programs, and campaigns that help dealers and retailers sell more tires. This is a hands-on, individual contributor role with no internal marketing team beneath you.
You will design and produce POS materials, catalogs, and printed collateral using Adobe Illustrator and Photoshop, run co-op programs and trade events with dealer partners, manage social media campaigns and website content for the Canadian market, and lead local execution of new product launches, adapting global materials for English and French Canadian audiences. You will manage external print vendors and track a CAD marketing budget, with strategy direction provided by global headquarters and the U.S. marketing team.
Background Profile:
- 3+ years of marketing or marketing communications experience in the tire or automotive aftermarket industry
- Hands-on proficiency in Adobe Illustrator and/or Photoshop (portfolio required)
- Experience producing printed trade materials such as catalogs, POS, or brochures
- Bachelor's degree in Marketing, Business, or a related field
Benefits, Compensation, & Features:
- Health insurance
- Opportunity to grow a brand in a niched industry
Pay: $70,000.00-$95,000.00 per year
Benefits:
- Paid time off
Work Location: In person
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