Senior Sales Executive – Fresh Produce Technology
Melbourne VIC | Full Time | Hybrid
OTE up to $200,000 p.a. including commission & profit sharing
Turn Your Industry Network Into High-Value Deals
Booster is looking for an experienced Senior Sales Executive / Business Development professional with an established network in the fresh produce, food distribution, warehousing or supply-chain industry.
This is not an entry-level sales role.
We are looking for someone who already knows the industry, understands its operational problems, has relationships with business owners and decision-makers, and can create qualified opportunities from their network from the outset.
About Booster
Booster is an operational intelligence platform built specifically for fresh produce and fast-moving distribution businesses.
It connects and improves:
- Sales, ordering and customer management
- Purchasing and supplier management
- Inventory and warehouse operations
- Parallel warehouse fulfilment
- Pricing and quotation
- Wastage and shelf-life control
- Delivery and logistics
- Business intelligence and reporting
- AI-powered pricing, forecasting and customer-service workflows
Our goal is simple: help produce businesses reduce wastage, lower operating costs, fulfil orders faster and protect margins.
The Role
You will own the full new-business sales cycle, from opening doors through to commercial negotiation and closing.
Your responsibilities will include:
- Generate opportunities through your existing industry network
- Target fresh produce distributors, wholesalers, packers, foodservice distributors and related businesses
- Engage owners, CEOs, General Managers, Operations Managers and other senior decision-makers
- Identify operational and commercial problems and position Booster as the solution
- Conduct discovery meetings, presentations and product demonstrations
- Develop proposals and manage commercial negotiations
- Build and manage a strong sales pipeline
- Work with Booster's technical and deployment teams during solution design and handover
- Develop long-term strategic customer relationships and referral opportunities
Who We're Looking For
You will ideally have:
- 5+ years' B2B sales or business development experience
- A strong existing professional network within fresh produce, food distribution, wholesale, warehousing, logistics or related industries
- Demonstrated success winning significant B2B accounts
- Strong commercial negotiation and relationship-management skills
- Confidence selling directly to business owners and senior executives
- Ability to understand operational processes and sell solutions based on business outcomes
- A proactive, self-directed approach to developing and closing opportunities
Experience selling ERP, SaaS, supply-chain technology, warehouse systems or business software is advantageous, but deep industry relationships and the ability to generate business are more important than pure software-sales experience.
What We Offer
- Potential total income up to $200,000 p.a., including performance incentives and profit sharing
- Attractive base salary + commission structure
- Significant upside for high performers
- Opportunity to sell a specialised Australian technology platform into an underserved industry
- Direct access to company leadership and product specialists
- High autonomy over your territory and sales strategy
- Hybrid working – work from home 1–2 days per week
- Melbourne-based customer meetings and industry networking
- Opportunity to grow with Booster as we expand across Australia
This Role Will Suit You If…
You already have trusted relationships across the produce or food-distribution industry and regularly speak with business owners and senior managers.
You understand that selling an operational platform is not about sending hundreds of cold emails. It is about identifying a genuine business problem, earning executive trust, demonstrating commercial value and closing the deal.
If you have the network, credibility and track record to bring opportunities to the table, we want to speak with you.
Pay: Up to $191,270.41 per year
Benefits:
- Employee discount
- Free drinks
- Profit sharing
- Work from home
Work Location: Hybrid remote in Kew VIC 3101