Key Responsibilities
- Plan and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid channels
- Optimize campaigns to improve ROI, CPL, CAC, and conversion rates
- Conduct keyword research, audience targeting, and A/B testing for ads
- Monitor daily campaign performance and make data-driven adjustments
- Manage budgets and ensure efficient spend across channels
- Track, analyze, and report key performance metrics using analytics tools
- Work closely with sales and marketing teams to align lead quality and conversions
- Develop landing page improvement recommendations for better conversion rates
- Stay updated with digital marketing trends and platform updates
Required Skills
- Strong experience in Google Ads & Meta Ads Manager
- Knowledge of SEO, SEM, and paid social campaigns
- Strong analytical skills (Google Analytics, dashboards, reporting tools)
- Understanding of conversion tracking and attribution models
- Ability to manage budgets and optimize performance
- Strong communication and reporting skills
Job Type: Full-time
Work Location: In person
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