Social Media & Digital Marketing Specialist

The Social Media & Digital Marketing Specialist plays a critical role in driving marketing performance by owning campaign execution, supporting strategic planning, and proactively optimizing marketing initiatives. This role works closely with the Marketing Manager and cross-functional teams, and is designed for a high-potential marketer.

Key Responsibilities

Strategic Support & Ownership

• Support the Marketing Manager in planning monthly and quarterly marketing strategies
• Translate business objectives into clear marketing action plans, timelines, and deliverables
• Take ownership of assigned brands, channels, or campaigns and be accountable for results

Campaign Leadership & Execution

• Lead end-to-end execution of marketing campaigns (online & offline), from ideation to post-campaign analysis
• Proactively propose campaign ideas, promotions, launches, and customer engagement initiatives
• Ensure all campaigns are executed on time, on-brand, and within budget

Digital, CRM & Performance Marketing

• Oversee daily performance of digital channels including social media, paid ads, WhatsApp/CRM, email marketing, website content and others
• Work closely with ads managers or agencies to optimize lead quality, conversions, and ROI
• Monitor KPIs and performance dashboards, providing insights and improvement recommendations proactively
• Take on a higher-level of ownership when ready.

Content & Brand Management

• Lead content planning and messaging direction for ads, social media, customer communications, and outlet materials
• Actively participate in content creation, including video production, copywriting, visual content, campaign concepts, and content outlines (idea to end product)
• Brief, review, and refine creative work from designers, creators, or external vendors
• Ensure brand consistency across all customer touchpoints
• KOL/KOC engagement and reporting

Cross-Functional Collaboration

• Coordinate closely with sales, operations, customer service, and outlet teams to align marketing initiatives with business needs
• Act as a key point of contact to ensure smooth execution between marketing and operational teams
• Provide guidance or training to junior marketing team members when required

Market Insights & Process Improvement

• Analyze customer behavior, campaign performance, and competitor activities to identify growth opportunities
• Identify gaps in marketing workflows and initiate SOPs or process improvements
• Prepare regular marketing performance reports with clear insights, learnings, and recommended actions

Additional Responsibilities

• Perform additional tasks or projects as assigned by superior to support overall marketing and business objectives

Requirements & Qualifications

• Diploma or Bachelor’s degree in Marketing, Business, Communications, or related field
• 2-4 years of relevant marketing experience, preferably in beauty, wellness, retail, or service-based industries
• Strong understanding of full-funnel marketing and customer acquisition strategies
• Proven ability to manage multiple projects independently with minimal supervision
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication and stakeholder management abilities

Preferred Skills

• Hands-on experience with Meta Ads, Google Ads, CRM, or WhatsApp marketing
• Experience working with influencers, KOLs/KOCs, or external marketing partners
• Ability to lead initiatives and influence outcomes without formal managerial title
• Comfortable balancing strategic thinking with hands-on execution

Location: Dato Onn

Interested candidates may contact Jane at 016-7219012 for more information

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

• Dental insurance
• Free parking
• Opportunities for promotion
• Professional development

Work Location: In person

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