Market Planner and Development Manager

About the role

* Flexible working standard across all our corporate roles. * The chicken came first and so do you! We're humans not numbers! * Make a direct impact on the network growth of iconic Australian Brands

**About Us**

At Craveable Brands we’re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s. And while some of our brands have been around for over 50 years, today we’re one of the fastest growing restaurant brands in the country.

We're big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we’re all committed to success and can see the outcomes of our efforts. You can even taste it.

**About the Role**

Reporting to the Head of Development, this role leads national market planning across Red Rooster, Oporto, Chicken Treat and Chargrill Charlie's while driving new site development opportunities throughout Victoria. You'll partner with Development, Marketing, Operations and Executive stakeholders to identify where, when and how each brand should grow. Combining location intelligence, sales forecasting and commercial analysis, you'll help determine the most suitable brand and format for every opportunity. Your insights will directly influence network expansion both statewide and nationally, investment decisions and long\-term commercial performance.

**Key Activities Include**

**National Network Planning \& Growth Strategy**

* Own and maintain the national Network Market Plan, identifying growth markets, priority corridors and long\-term network opportunities across all brands. * Assess population growth, demographics, socioeconomic trends, customer demand and location performance indicators to determine future market potential. * Evaluate brand and format suitability, recommending the highest\-returning concept for each development opportunity. * Partner with Development Managers nationally to align local pipelines with network strategy and share best\-practice site selection methodologies.

**Location Intelligence \& Sales Forecasting**

* Lead new store sales forecasting using trade area analysis, site characteristics, demographic profiling and location intelligence data. * Utilise GIS tools such as, GapMaps, Geotech and mobile data insights to assess footfall, customer behaviour and market demand. * Analyse customer catchments, accessibility, competitor activity and trade area performance to support site selection recommendations. * Track forecast performance against actual trading results and continuously refine forecasting models to improve accuracy and decision making.

**Market Analytics \& Commercial Insights**

* Analyse network performance, customer trends and market intelligence to identify opportunities for growth and optimisation. * Segment markets and trade areas into performance clusters to support network planning and strategic investment decisions. * Develop and maintain market planning databases, dashboards and reporting tools that improve visibility of network opportunities. * Deliver actionable insights and recommendations that support business cases, investment decisions and long\-term growth strategies.

**Development Pipeline \& Site Acquisition (Victoria)**

* Identify priority growth corridors and evaluate potential development opportunities throughout Victoria. * Conduct feasibility studies assessing commercial, demographic, environmental and financial viability. * Source, assess and negotiate leasehold opportunities aligned to network growth objectives. * Coordinate due diligence activities and work closely with legal, financial and technical stakeholders to progress opportunities through to approval.

**Stakeholder Engagement \& Strategic Collaboration**

* Partner with Brand Marketing teams to evaluate network clusters and optimise market investment strategies. * Build strong relationships with developers, landlords, agents and franchise partners to generate high\-quality site opportunities. * Assess the impact of proposed sites, relocations and remodels on existing network performance and franchise outcomes. * Present recommendations, forecasts and market insights to senior leaders and key decision\-makers across the business.

**About You**

**Essential**

* Degree qualification in Business, Property, Economics, Finance, Analytics or a related discipline. * Experience in market planning, network development, commercial analysis or strategic growth roles. * Strong capability using GIS tools, GapMaps, location intelligence platforms or trade area analysis tools. * Advanced analytical skills with the ability to convert complex data into commercial recommendations. * Outstanding stakeholder management skills with experience influencing cross\-functional business decisions.

**Desirable**

* Experience within QSR, retail, franchising, fuel, convenience or other multi\-site businesses. * Exposure to network optimisation, customer catchment analysis or predictive modelling. * Experience presenting strategic recommendations and business cases to senior stakeholders.

**We offer:**

* Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer! * Free food at all our brands cause don’t we all love chicken! * Paid Good Deed days supporting a charity that means something to you. * Extra day of leave in your birthday month to celebrate. * 26 weeks paid parental leave.

Don't let the passion for chicken fool you, we're a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.

If this sounds like the type of place you can spread your wings, apply today.

**We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.**