KUMORI Handroll Bar — Soho, London
KUMORI is looking for a highly creative, social-first content creator to help shape the next stage of our brand.
We’re a high-end Japanese handroll concept in the heart of Soho, built around great food, music, fashion, design and culture.
If you love music, fashion, design and food, you’ll love being at KUMORI.
We’re a young, creative and fast-moving brand, and we’re looking for someone who genuinely connects with that world — someone who wants to be around the restaurant, our team and everything happening around KUMORI.
We want someone who can create beautiful, professional and visually exciting content, but who equally understands that great social content is about personality, people and storytelling.
A big part of the role will be finding creative ways to bring the personalities behind KUMORI to life — our chefs, front-of-house team and the people around the brand. We want to develop recurring series and formats that people actually want to follow, rather than simply posting polished videos of food.
THE ROLE
You’ll be involved from the initial idea through to filming, editing and execution.
We want someone who can balance two sides of the brand:
Polished & Creative
Creating high-quality, visually distinctive content that reflects KUMORI as a premium concept — food, interiors, music, collaborations, campaigns and the overall world around the brand.
Personality & Social
Developing fun, engaging and personality-driven content around our team. Creating recurring formats and series, capturing spontaneous moments and giving people a reason to follow KUMORI beyond simply seeing what’s on the menu.
This could include:
- Developing original concepts and recurring social series
- Shooting and editing short-form content for Instagram and TikTok
- Creating personality-led content around our chefs and team
- Capturing the energy of the restaurant and Soho
- Producing polished food, lifestyle and brand content
- Behind-the-scenes content and storytelling
- Interviews and more spontaneous social formats
- Creating content around new dishes, collaborations and events
- Helping shape the overall creative direction of KUMORI’s social channels
- Understanding trends and knowing when they make sense for the brand without making KUMORI feel like it is simply following them
BEYOND THE RESTAURANT
There is also the potential for this role to develop into something much bigger.
KUMORI is constantly working on collaborations, events and international pop-ups, and we want the person working with us creatively to eventually become part of that journey.
For the past two years, for example, we’ve taken KUMORI to Monaco for Formula 1, creating pop-ups around one of the biggest weekends of the year.
As the brand grows, there will be opportunities for international travel, destination pop-ups, collaborations and new openings — and the opportunity to create content in some genuinely exciting environments.
For the right person, this isn't just about creating social content for one London restaurant. There is an opportunity to grow alongside KUMORI and play an increasingly important role in the creative direction of the brand.
WHO WE’RE LOOKING FOR
Someone who:
- Has exceptional creative taste and a strong visual eye
- Understands premium brands and how to make content feel elevated
- Can also make content feel natural, entertaining and personality-driven
- Understands what makes people stop scrolling
- Can shoot confidently on both iPhone and professional camera equipment
- Is a strong short-form video editor
- Understands Instagram and TikTok instinctively
- Comes to us with ideas rather than waiting for a brief
- Is comfortable directing and working with chefs, staff, customers and talent
- Has a genuine interest in music, fashion, design, food and contemporary culture
- Can make high-end content without making it feel corporate or overly produced
- Wants to become genuinely involved in building a brand
Hospitality experience is useful, but taste, originality, personality and creative instinct are much more important to us.
TO APPLY
Please send us:
- Your portfolio / Instagram / TikTok
- 3–5 examples of content you’re most proud of
- Any accounts or brands you’ve worked with
- A short introduction about yourself and why KUMORI interests you
- Your availability
- Your expected freelance / part-time / full-time rate
And most importantly:
Give us 3 content ideas you would create for KUMORI.
We care much more about your ideas, taste and creative instinct than a traditional CV.
Pay: £30,000.00-£45,000.00 per year
Work Location: Hybrid remote in London