Key Responsibilities
1. Social Media Management
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Manage content publishing across Facebook, TikTok, YouTube, and other assigned social media channels.
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Plan and maintain weekly and monthly content calendars.
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Prepare captions, artwork, videos, links, and relevant information before publishing.
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Schedule and publish content according to the approved plan.
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Review published posts for accuracy and update content when new information is provided.
2. Creative Content
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Develop content topics and creative ideas for CXM.
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Write captions, headlines, hooks, calls to action (CTAs), and copy for artwork.
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Develop concepts, storylines, and visual references for video content.
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Monitor social media trends and adapt relevant ideas to fit the CXM brand.
3. Content Categories
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Market Update / Market News
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Trading Education / Beginner Content
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Promotion & Campaign
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CXM Products & Services
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Partner / IB Content
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Seminar / Webinar / Event
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Lifestyle / Engagement Content
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Short-form Video Content
4. English–Thai Translation & Localization
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Translate documents and marketing materials from English into Thai.
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Translate promotions, campaigns, announcements, emails, customer notices, and social media content.
5. Graphic & Video Coordination
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Prepare creative briefs for Graphic Designers, Video Editors, and Cameramen.
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Source references and define the intended mood and tone.
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Review artwork and video content before publishing.
6. Content Production Support
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Prepare scripts, talking points, shot lists, and content briefs.
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Coordinate with Coaches, Speakers, Sales, Partners, and the Production Team.
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Support the production of Weekly Market Updates, educational clips, promotional videos, partner interviews, and office content.
7. Live & Webinar Support
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Prepare artwork, captions, and promotional content.
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Prepare session topics and speaker information.
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Coordinate preparation for Facebook Live and Zoom Webinar sessions.
8. Promotion & Campaign Communication
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Summarize promotions in clear, easy-to-understand language for Thai clients.
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Prepare communication briefs for campaigns.
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Verify campaign periods, eligibility, rewards, CTAs, and terms and conditions.
9. Social Media Monitoring & Reporting
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Monitor reach, engagement, video views, and overall content performance.
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Prepare weekly and monthly content performance summaries.
10. Competitor & Trend Research
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Monitor competitors within the Forex, CFD, and trading market.
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Analyze competitor content, promotions, and creative approaches.
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Identify relevant trends and propose new content ideas for CXM Thailand.
11. Brand & Content Accuracy
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Ensure content is aligned with CXM brand guidelines.
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Verify market information, promotional details, figures, and other critical information before publishing.
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Include risk warnings or disclaimers when required.
Qualifications / Requirements
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Bachelor's degree in Marketing, Communication Arts, Digital Media, Advertising, or a related field.
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Experience in Social Media, Content Creation, Creative Content, or Digital Marketing is an advantage.
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Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
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Basic proficiency in Canva and design or editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, or CapCut is an advantage.
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Good understanding of Facebook, TikTok, and YouTube platform usage.
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Strong Thai writing skills, with the ability to create captions, headlines, and social media copy.
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Basic English reading and communication skills.
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Ability to translate and adapt English content into Thai for marketing and social media purposes.
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Creative mindset with the ability to develop content ideas, concepts, and references.
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Strong attention to detail, particularly when checking copy, figures, dates, promotions, and information before publication.
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Ability to collaborate effectively with Graphic Designers, Video Editors, Cameramen, Sales, and other relevant teams.
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Ability to manage multiple tasks and work effectively under deadlines.
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Strong ownership and follow-through, from receiving a brief through to content publication.
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