Overview
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our dynamic marketing team. This role offers an exciting opportunity to develop and execute innovative marketing strategies across various digital platforms. The successful candidate will be responsible for managing campaigns, analysing performance data, and creating compelling content to enhance brand visibility and engagement. Lead generation from various soical media platforms in the practise area of the firm. Strong organisational skills, proficiency in digital tools, and excellent communication abilities are essential for success in this position.
Responsibilities
- Develop, implement, and optimise digital marketing campaigns across channels including SEO, Google Ads, email marketing, and social media management.
- Manage content creation and editing using Adobe Photoshop and other design tools to produce engaging visuals and copy.
- Oversee website management through WordPress, ensuring content is up-to-date and optimised for search engines (SEO).
- Analyse campaign performance using Google Analytics and other analysis tools; prepare detailed reports to inform future strategies.
- Coordinate with internal teams on project management tasks to ensure timely delivery of marketing initiatives.
- Conduct market research to identify trends and opportunities within B2B marketing environments.
- Manage social media platforms by scheduling posts, engaging with followers, and tracking engagement metrics.
- Assist in the planning and execution of B2B marketing campaigns aimed at target audiences.
- Write clear, persuasive copy for various marketing materials including blogs, newsletters, and advertisements.
- Organise email marketing campaigns using specialised software; monitor open rates and click-through metrics.
- Understanding of AI tools for digital marketing.
Experience
- Proven experience in digital marketing or related roles with a strong understanding of management principles.
- Demonstrable expertise in SEO optimisation, Google Ads campaigns, Google Analytics, and social media management.
- Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (WordPress, Excel, PowerPoint), and email marketing platforms.
- Strong analysis skills with the ability to interpret data insights to improve campaign performance.
- Excellent communication skills in English with the ability to craft compelling content through copywriting experience.
- Experience in project management with the ability to organise multiple tasks effectively within deadlines.
- Knowledge of IT systems relevant to digital marketing activities; familiarity with B2B marketing strategies is advantageous.
- Strong organisational skills coupled with time management abilities to prioritise workload efficiently.
This role offers a fantastic opportunity for a proactive individual eager to grow within a vibrant organisation dedicated to innovative digital marketing solutions.
Pay: £33,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
Work Location: In person
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