Role Summary
We are looking for an Identity & Audience Solutions Specialist with strong AdTech experience across identity resolution, audience addressability and activation.
The ideal candidate should understand how first-party audience data and identifiers can be connected across web, mobile app and CTV, resolved into unified audience profiles, enriched with third-party data, and activated through CDPs, ad servers and programmatic platforms.
Key Responsibilities:
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Assess user identifiers, identity architecture, audience data flows and activation capabilities across digital properties.
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Design identity resolution approaches for both anonymous and registered users across web, app and CTV.
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Work with identifiers such as hashed email, device IDs, MAIDs, ECID, UID2, publisher/account IDs and CTV IDs.
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Support cross-device and cross-brand identity resolution and creation of unified audience profiles.
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Work with CDP platforms to build audience segments and activate them across advertising and marketing destinations.
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Connect audience segments to platforms such as FreeWheel, GAM, DSPs, SSPs and paid media platforms.
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Analyze identity match rates, audience overlap, addressable reach and activation gaps.
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Support third-party audience enrichment and identity matching using platforms such as Experian or similar data providers.
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Support audience activation for Direct, PMP, Programmatic and CTV advertising use cases.
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Work with Data, Engineering, AdOps and business teams to translate identity and audience requirements into scalable solutions.
Requirements:
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5–7+ years of experience in AdTech, identity solutions, audience data or programmatic advertising.
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Strong understanding of identity resolution, identity graphs and audience addressability.
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Experience handling identity across web, mobile applications and CTV/streaming environments.
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Experience with CDP/audience platforms such as Hightouch, Tealium, Segment, mParticle, Adobe RTCDP, Treasure Data or similar.
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Experience with identity solutions such as UID2, LiveRamp, Experian, Neustar or similar.
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Good understanding of FreeWheel, Google Ad Manager, SSPs, DSPs and programmatic advertising workflows.
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Understanding of first-party data, third-party enrichment, anonymous-user identity and audience activation.
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Working knowledge of SQL and data platforms such as Databricks, Snowflake, BigQuery or Redshift.
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Strong problem-solving and client-facing communication skills.
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Experience translating audience/identity capabilities into publisher monetization use cases such as Direct audience targeting, PMP deals, CTV targeting and audience-based advertising products.
Good to Have:
Experience with Hightouch, Databricks, FreeWheel, Experian, UID2, LiveRamp, Piano, Zephr, Clean rooms, CTV identity or cross-brand identity resolution would be an added advantage.
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
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