The Role
We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.
Responsibilities
SEO Research & Intent Analysis
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Conduct keyword, topic, and intent research using Semrush.
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Identify high-value terms that drive qualified traffic and conversions.
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Map competitive rankings to find gaps and opportunities.
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Recommend content priorities, updates, and areas for refinement.
GEO (Generated Experience Optimization)
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Build and own DDN's GEO strategy and framework.
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Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
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Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
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Partner with PMM and content teams to create GEO-ready content.
Content Optimization
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Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
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Rewrite or refine content based on search intent and GEO insights.
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Ensure consistency and discoverability across high-impact pages.
Page-Level Content Improvements
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Recommend targeted updates for high-value pages based on analytics and search intent.
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Partner with the web team to implement changes without owning full-site UX.
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Focus on iterative, insight-driven enhancements.
Web Chat Experience
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Update and refine chat playbooks using Qualified.
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Improve engagement, routing, segmentation, and meeting conversion.
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Align chat experiences with SEO/GEO-driven content priorities.
Systems, Reporting & Continuous Improvement
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Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
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Track rankings, organic traffic, GEO visibility, page performance, and content health.
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Build dashboards and deliver clear, actionable recommendations.
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Create a continuous improvement roadmap shaped by analytics and competitive intelligence.
Qualifications
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3–5+ years of experience in SEO, content optimization, or digital content strategy.
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Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
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Strong understanding of search intent, metadata, content structure, and on-page SEO.
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Strong writing and editing skills with a focus on content clarity and performance.
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Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
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Experience refining chat playbooks, with Qualified preferred.
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Analytical, organized, and able to turn insights into prioritized recommendations.
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Collaborative and comfortable working across digital, content, PMM, and demand generation teams.
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