Marketing & Content Manager

About the role

**Overview**

Our client is an aesthetic academy that provides credible education on injectable treatments such as dermal filler and PRP. The organization offering a self\-paced online training program for nurse injectors that requires execution.

We are hiring a hands\-on Marketing \& Content Manager to own growth from end to end: content creation (with face / faceless), promotion, lead generation, and affiliate/commission partner management to drive course success in sales.

This role is ideal for a creative professional with a strong background in e\-commerce, proven sales, and content management. The successful candidate will be responsible for developing and executing marketing campaigns, managing digital content, managing a team of marketing and analyzing performance metrics to drive brand growth and engagement.

**The Specifics:**

**Content Creation \& Design**

* Use design tools and creativity to research and create content to drive traffic to social media platforms and the landing page, while also using ManyChat to gather leads * Build, maintain, and continuously optimize our online course platform and landing pages (copy, layout, conversion elements, A/B testing) * Edit graphics for social media and email marketing * Film and edit short\-form and long\-form video content (course previews, testimonials, behind\-the\-scenes, educational clips) some in coordination with the instructor of the academy with ideas provided already and some independently produced * Edit previously filmed content to execute ideas * Develop and implement comprehensive content strategies aligned with business goals across various platforms. * Oversee email marketing campaigns, including design, segmentation, and performance analysis. * Conduct market research to identify trends in digital marketing and e\-commerce to inform strategic decisions.

**Distribution \& Social Media**

* Post and manage content across multiple platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn as relevant) on a consistent daily/weekly cadence * Adapt content format and messaging per platform rather than cross\-posting identically * Monitor performance and double down on what's converting

**Lead Generation \& Sales**

* Run opportunity for DM conversations with prospective students to answer questions, handle objections, and convert leads to sales * Build and manage email marketing campaigns (nurture sequences, promotions, cart\-abandonment, launch sequences) * Track and report on funnel performance: traffic → leads → conversions → revenue. Must have experience with funnels and driving traffic to generate sales targets

**Affiliate / Commission\-Based Promoter Program**

* Recruit, onboard, and manage commission\-based providers/influencers/affiliates who promote the course * Provide them with promotional assets, tracking links, and clear commission terms * Monitor affiliate performance and maintain relationships with top performers

**Additional responsibilities we'd expect this role to grow into:**

* Building and maintaining a content calendar across all channels * Community management (comments, DMs, engagement) to build trust ahead of launches * Coordinating and scheduling video/photo shoots to brainstorm, film and create content * Staying current on relevant advertising standards for regulated health professionals (e.g., appropriate use of testimonials, before/after content, and outcome claims), working with the instructor to ensure all marketing stays compliant

**Requirements**

* Proven experience running content \+ growth for a course or online offer with a track record of consistent sales with engagement * Comfortable using AI tools for design and content production * Well\-versed knowledge of Squarespace, Circle and Social Media platforms * Creative in video filming and editing skills (phone\-first content is fine; polish matters more than gear). Must be comfortable being on camera though some content can be faceless * Strong copywriting instincts for email and social * Experience managing a team is preferred * Based in or familiar with the Ontario aesthetics/medical spa industry is a plus * Genuine interest in neuromodulators, dermal fillers, and aesthetic treatments is a must, since you'll need to speak credibly to this audience * A nursing background is a strong plus with marketing and sales education preferred * Proven experience in digital marketing, content management, or related roles within e\-commerce environments. * Proficiency in HTML coding basics and graphic design skills. * Experience with email marketing platforms such as Mailchimp or similar tools. * Familiarity with social media management tools and strategies for increasing engagement. * Excellent written communication skills with the ability to craft compelling content tailored to target audiences. * Ability to analyze data insights to inform marketing strategies and improve campaign performance. * Creative mindset with a keen eye for visual storytelling and branding consistency. * Strong organizational skills with the ability to manage multiple projects simultaneously under deadlines and meeting sales targets

Compensation Bonus: Clear path to increased scope and compensation as the business scales, including potential for additional commission structures tied directly to the sales contribution. The course is a high\-ticket sale.

This is predominately a remote role though may require on\-site filming as needed in areas surrounding the GTA

Pay: Up to $60,000\.00 per year

Benefits:

* Company events * Wellness program * Work from home

Work Location: Hybrid remote in Bradford West Gwillimbury, ON