Digital Marketing Executive

Position Overview:

We are seeking an ambitious and analytical Digital Marketing Executive to manage paid advertising, organic social media, and growth initiatives for the Philippines market.

The role will oversee campaign management, content creation, performance optimization, agency coordination, and reporting to global HQ.

Key Responsibilities:

• Paid Advertising: Manage and optimize campaigns across Meta, Google Ads, TikTok, and other relevant platforms.
• Campaign Optimization: Conduct A/B testing on creatives, ad copy, audiences, and landing pages to improve CPA, ROAS, CTR, CPC, and conversions.
• Organic Social Media: Create and publish social media content, manage the content calendar, and ensure Philippines social media accounts remain active, engaging, and up to date.
• Content Creation: Develop posts, Reels, Stories, educational content, and promotional content aligned with brand guidelines and local market needs.
• Data & Analytics: Monitor campaign and social media performance using GA4 and platform analytics, and provide actionable insights.
• Agency Coordination: Liaise with marketing agencies, creative partners, KOLs, and other vendors when required.
• HQ Reporting: Prepare regular performance reports and present monthly marketing updates to global HQ.
• Local Marketing: Monitor market trends, competitors, and new opportunities to increase brand awareness, customer acquisition, and store visits.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in digital/performance marketing in the Philippines.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and GA4.
• Experience in social media content creation and management.
• Experience working with marketing agencies is a plus.
• Native or professional fluency in English and Tagalog/Filipino.

Ideal Candidate:

• Data-driven and performance-oriented.
• Creative and hands-on with social media content.
• Proactive and able to work independently.
• Strong communication and project management skills.
• Interested in luxury, fashion, and premium retail.

Pay: Php30,000.00 - Php50,000.00 per month

Benefits:

• Company events
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person

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