Digital Marketing Executive

As a Digital Marketing Executive, you are responsible to drive qualified traffic and leads for xolve and its client brands through data-led digital initiatives. You will plan, execute, and optimise campaigns across paid, owned, and earned channels, translating brand strategy into measurable growth.

Job type: Full-time or Part-time, Onsite or Hybrid

Report to: Creative Director

Location: Ho Chi Minh City, Vietnam

Key Responsibilities

• Performance Campaigns: Plan and manage paid media (Meta Ads, Google Ads, LinkedIn) to hit CPA and ROAS targets

• Own audience segmentation, budget pacing, and daily optimisation.

• SEO & Website: Conduct keyword research, on-page optimisation, and link-building outreach

• Work with designers and developers to improve site UX and Core Web Vitals.

• Content & Social: Coordinate a monthly content calendar for LinkedIn, Instagram, and TikTok

• Brief copywriters and designers; schedule and monitor posts via social tools (e.g., Buffer).

• Analytics & Reporting: Build weekly dashboards; track traffic, conversions, and funnel drop-offs

• Present insights and action plans in monthly growth reviews.

• Lead Nurture & Automation: Manage email sequences in HubSpot, set up lead-scoring rules, and optimise open and click-through rates

• Segment CRM lists for personalised campaigns.

• Collaboration: Partner with Strategy and Creative teams to turn campaign data into creative learnings

• Brief Web, Design, and Copy teams on landing-page requirements and A/B tests

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years in digital marketing or performance media, ideally within an agency.
• Hands-on with Meta Business Manager, Google Ads, Google Analytics 4, and at least one automation platform (HubSpot, ActiveCampaign, or similar).
• Solid understanding of SEO best practices and basic HTML/CSS for on-page fixes.
• Able to turn data into actionable insights and explain them to non-technical teammates.
• Comfortable managing multiple campaigns and deadlines simultaneously.
• Strong written English; Vietnamese fluency.
• Experience in the branding or creative industry is a plus.
• Knowledge of basic design principles or ability to tweak creative in Figma.

Benefits

• Competitive salary range and 13th salary.
• Performance appraisals every 6 months.
• Flexible working hours.
• Social insurance and health insurance.
• Internal training and career development.
• Company team bonding activities.
• Parking allowance.
• In-house coffee and snacks.

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