NIA Aesthetic Skin & Hair Clinic | NIIA – Next India Institute of Aesthetics | Gurugram
Position
Digital Marketing Manager
Location
Golf Course Road, Sector 55, Gurugram, Haryana
Full-time | On-site
About the Role
We are looking for a creative, result-oriented Digital Marketing Manager to manage and grow the online presence of our aesthetic clinic and aesthetic training institute.
Key Responsibilities
* Develop and execute digital marketing strategies for NIA & NIIA.
* Manage Instagram, Facebook, LinkedIn & Google Business Profile.
* Plan and manage monthly content calendars.
* Coordinate Reels, videos, creatives, testimonials and educational content.
* Run and optimize Meta & Google Ads for leads and patient/student admissions.
* Generate and manage leads through digital campaigns.
* Track reach, engagement, leads, conversions and ROI.
* Coordinate with designers, video editors, doctors and the sales/front-desk team.
* Monitor competitors and identify new marketing trends.
* Improve local SEO and Google visibility.
* Prepare weekly/monthly performance reports.
Requirements
* 2–5 years of experience in digital marketing.
* Experience in healthcare, aesthetics, dermatology, beauty, wellness or education will be preferred.
* Strong knowledge of Meta Ads, Google Ads, Instagram & SEO.
* Good understanding of content marketing and lead generation.
* Excellent communication and creative skills.
* Ability to work independently and achieve measurable targets.
Pay: ₹14,545.76 - ₹59,193.97 per month
Benefits:
- Flexible schedule
Work Location: In person