Digital Marketing Manager

Job Description – Senior Digital Marketing Manager

Company:– Manomay Electronics India Pvt. Ltd. Position: Senior Digital Marketing Manager Department: Marketing Experience: 7+ Years Employment Type: Full-Time Location: Chhatrapati Sambhajinagar (Aurangabad), Maharashtra Reporting To: Head of Marketing / Senior Management

Job Summary

We are looking for an experienced and results-driven Senior Digital Marketing Manager to lead and execute digital marketing strategies, strengthen brand visibility, drive customer engagement, and support business growth. The ideal candidate will have strong expertise in social media management, digital campaign planning, content strategy, paid promotions, influencer marketing, and performance analytics.

The candidate will be responsible for developing integrated digital marketing strategies aligned with business objectives, managing brand communication across digital platforms, and leading campaigns for our consumer electronics and technology products.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand positioning.
• Plan and execute integrated campaigns to increase brand awareness, customer engagement, lead generation, and conversions.
• Identify new digital marketing opportunities, emerging platforms, and industry trends to improve marketing effectiveness.
• Define campaign objectives, budgets, KPIs, and performance benchmarks.

2. Social Media Management

• Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
• Manage and grow the company's social media presence, audience engagement, and brand visibility.
• Plan and execute content calendars, product launches, promotional campaigns, and seasonal marketing activities.
• Oversee the creation and publishing of engaging posts, reels, stories, product videos, and other digital content.
• Monitor competitor activities, industry developments, and audience trends to optimize social media strategies.

3. Content Strategy and Brand Communication

• Develop effective content strategies for product promotions, brand campaigns, product demonstrations, and customer education.
• Collaborate with graphic designers, video editors, content writers, product teams, and sales teams to create high-quality marketing content.
• Ensure consistency in brand messaging, visual identity, and communication across all digital channels.
• Develop storytelling strategies that communicate product features, benefits, and unique selling propositions effectively.

4. Paid Campaigns and Performance Marketing

• Plan, manage, and optimize paid social media campaigns in coordination with the performance marketing team.
• Monitor advertising budgets, campaign performance, cost per lead, customer acquisition cost, and return on advertising spend (ROAS), as applicable.
• Analyze campaign data and implement optimization strategies to improve reach, engagement, lead quality, and conversions.
• Coordinate with relevant teams on audience targeting, remarketing, campaign creatives, and landing-page performance.

5. Influencer and Community Management

• Develop and execute influencer marketing strategies, including identifying relevant creators, evaluating their audiences, and managing collaborations.
• Build relationships with influencers, industry professionals, dealers, distributors, and relevant online communities.
• Monitor customer comments, messages, reviews, and queries across social media platforms.
• Manage online brand reputation and coordinate with customer support and internal teams to resolve customer concerns.

6. Analytics and Performance Reporting

• Track and analyze key performance indicators, including reach, engagement rate, follower growth, website traffic, leads, and conversions.
• Prepare monthly and quarterly digital marketing performance reports for management.
• Use analytics insights to identify opportunities, evaluate campaign effectiveness, and improve marketing ROI.
• Maintain campaign dashboards and provide actionable recommendations based on performance data.

7. Team Leadership and Coordination

• Lead, guide, and coordinate the digital marketing and social media team to achieve defined objectives.
• Assign responsibilities, monitor deliverables, and ensure timely execution of campaigns.
• Coordinate with design, product, sales, e-commerce, and other departments for integrated marketing activities.
• Manage external agencies, freelancers, influencers, and other marketing partners, where required.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field. A relevant postgraduate qualification is an advantage.
• Minimum 7+ years of experience in digital marketing, with demonstrated experience in social media strategy and campaign management.
• Strong understanding of digital marketing channels, content marketing, paid promotions, influencer marketing, and brand management.
• Hands-on experience with Meta Business Suite, Google Analytics, LinkedIn Analytics, and relevant advertising platforms.
• Proficiency in social media management tools such as Hootsuite, Buffer, Sprout Social, or equivalent platforms.
• Working knowledge of Canva, Adobe Photoshop, Premiere Pro, or similar creative tools.
• Strong analytical, communication, storytelling, leadership, and project management skills.
• Ability to manage multiple campaigns, budgets, and deadlines effectively.
• Experience in consumer electronics, technology, manufacturing, or product-based companies will be preferred.

Key Performance Indicators (KPIs)

• Growth in social media reach, engagement, and relevant followers.
• Improvement in brand awareness and digital visibility.
• Achievement of campaign objectives and marketing targets.
• Quality and consistency of content delivery as per the content calendar.
• Lead generation and conversion performance from digital campaigns.
• Paid campaign efficiency and achievement of agreed budget and ROAS targets.
• Influencer campaign performance and collaboration effectiveness.
• Timely completion of performance reports and marketing initiatives.
• Team productivity and cross-functional coordination.

Preferred Candidate Profile

We are looking for a strategic, creative, and data-driven professional who can combine digital marketing expertise with strong leadership capabilities. The ideal candidate should be capable of translating business objectives into measurable digital marketing initiatives and building a strong online presence for a growing consumer electronics brand.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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