Digital Marketing Specialist

Job Description

We are looking for a creative, skilled, and result-oriented Digital Marketing Executive who can independently manage digital marketing activities for multiple clients across different industries.

The role involves complete digital marketing execution, including social media management, content planning, graphic design, video editing, SEO, paid advertising, lead generation, and performance reporting.

The ideal candidate should have hands-on experience with professional design and video editing software and a strong understanding of digital marketing strategies, advertising platforms, and campaign optimization.

Key Responsibilities :

Social Media Management & Content Publishing

• Manage social media accounts for multiple clients across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan monthly content calendars based on client requirements, marketing objectives, and industry trends.
• Create, schedule, publish, and manage posts, carousels, stories, reels, short-form videos, and other social media content.
• Upload and optimize YouTube videos, Shorts, titles, descriptions, tags, thumbnails, and other relevant metadata.
• Write engaging captions, post descriptions, hashtags, and platform-specific content.
• Maintain brand consistency, posting schedules, and content quality across all platforms.
• Monitor audience engagement, comments, reach, impressions, and follower growth.

Graphic Design & Ad Creative Development

• Design professional social media creatives, promotional banners, advertisements, carousel posts, thumbnails, brochures, and marketing materials.
• Create high-quality ad creatives for Google Ads, Meta Ads, and other digital advertising platforms.
• Develop creative variations for A/B testing, campaign optimisation, and audience-specific messaging.
• Follow client brand guidelines, including logos, typography, colour schemes, and visual identity.
• Prepare artwork in the correct dimensions and formats for different platforms and advertising placements.
• Use professional design tools such as Adobe Photoshop and Adobe Illustrator.

Video Editing & Content Production

• Edit promotional videos, product videos, social media reels, YouTube videos, Shorts, and advertising creatives.
• Add transitions, motion graphics, text animations, subtitles, sound effects, music, and other relevant elements.
• Adapt videos into different aspect ratios and formats for Instagram, Facebook, YouTube, and advertising campaigns.
• Create engaging video content suitable for brand awareness, audience engagement, and lead generation.
• Ensure professional output quality, correct branding, and timely delivery.
• Use Adobe Premiere Pro and other professional video editing tools where required.

Google Ads & Paid Advertising

• Set up, manage, monitor, and optimize Google Ads campaigns.
• Work with Search Ads, Display Ads, YouTube Ads, Performance Max, and other relevant campaign types based on client objectives.
• Conduct keyword research, search intent analysis, competitor analysis, and negative keyword management.
• Prepare ad copy, headlines, descriptions, extensions/assets, and landing page recommendations.
• Configure and monitor conversion tracking, campaign performance, and lead quality in coordination with the relevant team.
• Manage campaign budgets, bidding strategies, targeting, and audience segmentation.
• Analyse impressions, clicks, CTR, CPC, conversions, CPA, and ROAS where applicable.
• Identify opportunities to improve campaign performance and reduce wasted advertising spend.

Meta Ads — Facebook & Instagram

• Create, manage, and optimise campaigns through Meta Ads Manager.
• Handle lead generation, website traffic, engagement, reach, remarketing, and sales campaigns.
• Set up campaign objectives, audiences, placements, budgets, ad sets, and advertisements.
• Develop and test different ad creatives, copy, headlines, offers, and audience segments.
• Work with Meta Pixel, Conversions API, and conversion events where applicable.
• Monitor CPL, CPC, CTR, CPM, conversion rates, and ROAS where applicable.
• Analyse campaign results and make data-driven decisions to improve lead generation and overall advertising performance.
• Coordinate with clients and the internal team to improve lead quality and campaign outcomes.

Search Engine Optimisation (SEO)

• Conduct keyword research and competitor analysis.
• Perform on-page SEO, including title tags, meta descriptions, headings, URL structure, internal linking, and content optimisation.
• Identify technical SEO issues and coordinate website improvements where required.
• Work on off-page SEO, backlink analysis, and ethical link-building activities.
• Optimise website content for search visibility, relevant keywords, and user intent.
• Use Google Search Console, Google Analytics, and other SEO tools to monitor website performance.
• Track keyword rankings, organic traffic, indexing issues, and SEO progress.
• Prepare regular SEO reports and recommend actionable improvements.

Content Strategy & Website Management

• Research client industries, target audiences, competitors, and current market trends.
• Develop content ideas and marketing strategies aligned with client goals.
• Write or coordinate website content, blogs, landing page copy, promotional messages, and campaign content.
• Make routine website content updates and coordinate with developers for technical changes.
• Ensure consistent messaging and branding across social media, websites, advertisements, and other digital channels.

Analytics, Reporting & Client Coordination

• Prepare monthly content calendars, campaign reports, and digital marketing performance summaries.
• Use Google Analytics 4, Google Search Console, Google Ads reports, and Meta Ads Manager to analyse results.
• Track key performance indicators such as reach, engagement, traffic, leads, conversions, CPL, and ROAS where applicable.
• Identify performance gaps and recommend improvements based on actual campaign data.
• Coordinate with the design, development, and sales teams to ensure smooth campaign execution.
• Manage multiple client accounts, campaign deadlines, revisions, and deliverables simultaneously.

Required Technical Skills :

• Social Media: Instagram, Facebook, LinkedIn, YouTube, and relevant publishing tools.
• Paid Advertising: Google Ads, Meta Ads Manager, campaign setup, targeting, optimisation, and reporting.
• Graphic Design: Adobe Photoshop and Adobe Illustrator.
• Video Editing: Adobe Premiere Pro; knowledge of After Effects is an advantage.
• SEO: Keyword research, on-page SEO, off-page SEO, technical SEO fundamentals, and competitor analysis.
• Analytics: Google Analytics 4, Google Search Console, Google Tag Manager, and conversion tracking fundamentals.
• Content: Copywriting, captions, ad copy, content calendars, and platform-specific content planning.
• Reporting: Excel or Google Sheets and campaign performance analysis.

Eligibility & Experience :

• 1-2 years of hands-on experience in digital marketing preferred.
• Freshers with strong practical skills, a relevant portfolio, and knowledge of digital marketing tools may also apply.
• Candidates must be comfortable handling multiple client accounts and managing different marketing activities simultaneously.
• A portfolio of social media creatives, edited videos, advertising campaigns, or SEO work will be an advantage.
• Good communication, organisational skills, attention to detail, and time management are essential.
• Ability to work independently, meet deadlines, accept feedback, and continuously improve campaign performance.

Preferred Candidate Profile :

We are looking for an all-round digital marketing professional who understands both the creative and performance sides of marketing.

The candidate should be capable of designing creatives, editing videos, managing social media publishing, executing SEO activities, running paid advertising campaigns, analysing results, and coordinating deliverables across multiple clients.

Preference will be given to candidates with practical experience in Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Google Ads, Meta Ads Manager, and SEO tools.

Knowledge of Canva or CapCut alone will not be sufficient for the creative requirements of this role.

What We Offer :

• Opportunity to work across multiple clients and industries.
• Hands-on exposure to complete digital marketing campaigns.
• Opportunities to develop creative, technical, analytical, and advertising skills.
• A collaborative working environment with scope for professional growth.
• Salary based on skills, experience, and practical expertise.

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person

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