Key Responsibilities
Production & Talent Coordination
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Source and reach out to models and talent, negotiate rates, and manage briefs and release forms
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Plan and manage shoot logistics, including transport, fast boats, accommodation, meals, and location permits
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Serve as the on-site point of contact on shoot days, coordinating closely with property teams
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Help prepare call sheets and shot lists
Paid Advertising (Google & Meta)
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Assist in setting up, monitoring, and optimizing Google Ads and Meta Ads campaigns
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Prepare weekly performance reports covering spend, ROAS, CPC, CTR, and conversions
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Upload and organize creative assets, maintain naming conventions, and write ad copy variations for testing
Content Strategy
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Develop monthly content plans for each property, aligned with advertising goals
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Research references and trends, and write creative briefs for upcoming shoots
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Define hooks, angles, and formats for each platform (9:16, 1:1, 16:9)
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Recommend creative iterations based on ad performance data, not guesswork
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