- Plan and execute performance marketing campaigns across Google, Meta, YouTube, and other paid platforms.
- Conduct audience research, competitor analysis, and keyword research.
- Create and manage campaigns, ad groups, audiences, budgets, and bids.
- Monitor key metrics such as CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rate.
- Continuously optimize campaigns to improve performance and reduce acquisition costs.
- Conduct A/B testing of ad creatives, copy, landing pages, audiences, and offers.
- Coordinate with content, design, video, and sales teams to develop high-performing campaigns.
- Track leads and conversions using Google Analytics, Google Tag Manager, pixels, and conversion tracking tools.
Pay: ₹1,131.84 - ₹17,996.93 per month
Benefits:
- Paid sick time
Work Location: In person
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