DPFXPERT
JOB DESCRIPTION | MARKETING MANAGER – GROWTH & LEAD GENERATION
Department: Sales & Growth | Reports to: Head – Sales & Growth | Employment: Full-time
ROLE OBJECTIVE
Plan and lead an integrated marketing function across Digital Marketing, Customer Support and Field Marketing to consistently generate qualified opportunities for DPFXPERT machine (FH1/X1) and franchise sales.
KEY RESPONSIBILITIES
· Develop annual, quarterly and monthly marketing strategies, budgets, campaigns and territory plans aligned with machine and franchise targets.
· Lead Digital Marketing: paid campaigns, SEO, landing pages, content strategy, lead generation and campaign optimisation.
· Manage Customer Support: enquiry response, lead qualification, CRM accuracy, follow-ups, nurturing and timely sales handovers.
· Direct Field Marketing: territory mapping, workshop/dealership/fleet outreach, visit plans, events and qualified prospect development.
· Build one measurable lead funnel; coordinate with Sales on lead quality, appointments, objections and conversion improvements.
· Set team KPIs, implement SOPs, review weekly dashboards, coach employees and drive accountability and continuous improvement.
KEY PERFORMANCE INDICATORS
Sales-qualified machine & franchise leads Lead-to-appointment conversion Sales-accepted lead rate Cost per qualified lead CRM/follow-up compliance Productive field visits Pipeline contribution Campaign ROI
CANDIDATE REQUIREMENTS
Bachelor’s/Master’s in Marketing or Business; preferably 5–8 years of B2B marketing experience with 2+ years leading teams. Experience in automotive, industrial equipment, machinery or franchise marketing preferred. Strong skills in digital campaigns, CRM, analytics, planning, communication and people management.
EXPECTED OUTCOMES – FIRST 90 DAYS
Establish an integrated marketing calendar, standard lead qualification process, unified CRM funnel and weekly performance scorecard for all three teams.
SUCCESS MEASURE: A predictable flow of qualified machine and franchise sales opportunities—not simply a high volume of enquiries.
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
Work Location: In person
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